Amazon-Ops von A–Z
Jeder Hebel, der ACOS, Rank und Contribution bewegt — unter einem Operator.
Ich arbeite Konten auf amazon.de (DE, AT). Antwort und Review auf Deutsch. Gebühren, Ads und Policy bestätigt ihr weiter in Seller Central.
PPC shops that only touch bids leave listing, defense, inventory, and deals to someone else. Those pieces then fight each other. I run the work as one weekly plan. Start with a free public-listing review — no Seller Central until we both say yes.
Storefront URL + spend range. Written notes back: leaks, fit, week one.
Wachstum
Sponsored Ads, Harvest, Launches, DSP, AMC und Brand Analytics — die Arbeit, die Rank und Umsatz bewegt.
Amazon PPC-Management
Tägliche Gebote, Budgets und Suchbegriffe über Sponsored Products, Brands und Display.
Best fit: brands already spending on ads Leistung ansehen →Sponsored Brands & Video
Headline, Collection und Video, ohne den SP-ACOS zu verbrennen.
Best fit: Brand Registry catalogs whose SP already converts Leistung ansehen →Keyword-Intelligence
Converting-Queries in Auto und Broad finden — dann planmäßig fördern oder killen.
Best fit: catalogs stuck on the same 10 expensive terms Leistung ansehen →Produktlaunches
Strukturierte Launches mit Exit — nicht ewig „aggressiv“.
Best fit: new ASINs with a listing that can convert Leistung ansehen →Amazon DSP
DSP-Flights mit Messung — nicht nur Impressionen.
Best fit: Page 1 already holds on money keywords, and you can fund a real flight without starving SP Leistung ansehen →Amazon Marketing Cloud
Overlap, New-to-brand und Pfade — Queries, die Flights ändern.
Best fit: brands already in Amazon DSP (or heavy Sponsored + DSP) who cannot answer overlap or new-to-brand Leistung ansehen →Budget-Pacing
Budgets aus toten Stunden und ASINs ohne Contribution ziehen.
Best fit: budget gone by noon, or spend in hours that never sell Leistung ansehen →Wettbewerber-Conquest
Product Targeting auf Rivalen, die den Klick tatsächlich verlieren können.
Best fit: you actually win the click on price, reviews, or use case Leistung ansehen →Brand Analytics
Market-Basket und Search-Query-Performance als Desk-Input, nicht als Slide.
Best fit: Brand Registry catalogs stuck arguing about “rank” instead of query share Leistung ansehen →Konvertieren
Listings, Bilder, A+, Katalog und Deals — damit der gekaufte Traffic auch bestellt.
Listing-SEO
Titel, Bullets und Backend, die bezahlte Queries tragen — nicht nur Suchvolumen.
Best fit: traffic that does not turn into orders Leistung ansehen →Listing-Bilder
Hauptbild und Infografiken, die den bezahlten Klick halten.
Best fit: traffic that will not click — or clicks that bounce off a white-background only pack Leistung ansehen →A+ Content & Stores
A+ und Stores, die den gekauften Klick schließen.
Best fit: Brand Registry catalogs with pretty, silent A+ Leistung ansehen →Katalog & Variationen
Parentages, die Rank und Ads nicht gegeneinander stellen.
Best fit: catalogs with messy parent-child trees or ASINs that keep falling out of search Leistung ansehen →Deals & Promotions
Lightning und Coupons an Ads-Struktur koppeln — nicht isoliert.
Best fit: catalogs that run Prime Day / BFCM and then wonder why ACOS exploded Leistung ansehen →Verteidigen
Markenbegriffe, Account Health, IPI, Versandabweichungen und eine klare Lesart, wo das Konto leckt.
Markenverteidigung
Markenbegriffe und Listings gegen Conquesting und Hijacking verteidigen.
Best fit: brands seeing rivals on their own detail pages Leistung ansehen →Account Health
ODR, Policy und Appeals — ohne die Ads-Struktur zu zerlegen.
Best fit: FBA brands that ignore Account Health until a listing is suppressed Leistung ansehen →Inventar & IPI
IPI, Restock und Storage, damit Ads nicht ins Leere kaufen.
Best fit: FBA brands whose ads outrun inbound — or whose IPI is drifting toward a storage limit Leistung ansehen →Versandabweichungen
FBA-Eingang vs. gesendet — Claims, die das Contribution-Bild verdrehen.
Best fit: FBA catalogs with inbound every month and nobody comparing shipped to received Leistung ansehen →Vendor-Central-Engpässe
VC-Shortage und Chargebacks lesen, ohne eine Claims-Farm zu sein.
Best fit: Vendor Central brands seeing SHORT / -SC on remittances and no one owning the dispute clock Leistung ansehen →Konto-Audit
Schriftliche Diagnose der öffentlichen und, nach Ja, der Kontostruktur.
Best fit: you want a straight answer before you hire Leistung ansehen →Reporting
Vier-Minuten-Change-Log jede Woche — kein Dashboard-Theater.
Best fit: you get dashboards and still cannot answer “what did we do?” Leistung ansehen →Volles Desk
Ein Operator, ein Wochenplan — Ads, Listing, Defense, DSP-Messung und Expansion im selben Thread.
Volles Account-Management
Ads, Listing, Defense, DSP-Messung in einem wöchentlichen Plan.
Best fit: brands past $1M whose vendors disagree Leistung ansehen →Amazon Attribution
Off-Amazon-URLs mit 14-Tage-Sicht, die DSP/Sponsored informiert.
Best fit: brands already spending off Amazon who cannot see which clicks become Amazon orders Leistung ansehen →Internationale Expansion
Nächster Marktplatz mit Listing- und Ads-Plan — kein Copy-Paste der US-Kampagnen.
Best fit: US catalogs with stock or a plan for UK/EU that are about to paste US campaigns into a new console Leistung ansehen →How an engagement actually runs
Review
I read search terms, structure, and hero-ASIN rank by hand. If I cannot show the leaks, I decline the account.
Rebuild
Exact for converters, discovery for harvest, defense on brand, launch only where the listing can convert.
Weekly desk
Negatives, bids, and a written change log every week. No “the market is competitive” as an explanation.
Why founders read every workstream before they write
They are checking that bids, listing, and defense are not three vendors fighting each other — and that the person who wrote the page is the person who will change the bids. Use this against any agency, then send the store link if you want this desk.
| Was Founder prüfen | Typische Agentur | Dieses Desk |
|---|---|---|
| Who works the account? | A pod. You meet a closer. A junior runs the console. | Mansoor. One operator. Same person who replies and changes bids. |
| What is the first step? | A sales call, then Seller Central access before you have a written plan. | A free review of the public listing. Login only if we agree to work. |
| What do you get back? | A pitch deck. Sometimes a 90-day PDF nobody can audit. | Leaks I can already see, fit yes/no, and what week one would be. |
| Contract | Often 6–12 months so the agency can recoup onboarding. | Month to month. If the work is not moving the number, you leave. |
| How you pay | Often 10–20% of spend — the fee rises when you spend more, including on waste. | Flat fee after the review. Compare it to 30 days of zero-order search-term spend. |
| How you know work happened | A dashboard and “the market is competitive.” | A four-minute written change log every week. |
| ACOS guarantee | Sometimes promised. It is a red flag — Amazon sets the auction. | None. I show the leaks. I do not sell a number I cannot control. |