The leaks I can see from the public listing
Title, bullets, A+, reviews, brand defense, and obvious ad-real-estate problems. Storefront URL only — no Seller Central login until we agree to work.
Services · Wachstum
Produktlaunches
Launches fail when ads are a hope, not a sequence.
Best fit: new ASINs with a listing that can convert
Locked
Keyword set and exit criteria before spend starts
Phase
Aggressive bids have an end date
Handoff
Organic is the point — ads are the accelerator
A launch is a timed ranking campaign on a short list of money keywords, paired with a listing that can convert the traffic you just bought.
Aggressive is a phase, not a personality. We set the keyword set before the first dollar, define what “enough rank” looks like, and do not leave the ASIN on launch bids forever.
If inventory, price, or the main image cannot convert, we do not buy rank. Paid clicks into a weak listing is how agencies fake a launch.
Who this is for
Brands launching new ASINs (or relaunching a stalled one) who have budget to buy rank on a short list of money keywords — and a page that can close the click.
Who it is not for
A listing with no reviews, a broken offer, or a $50/day budget aimed at a head term that costs $4 a click. We will say so on the review.
How the work actually runs
01
Fit check
Can this listing convert? Price, images, reviews, offers. If not, we fix the page or we wait.
02
Set the terms
A short money-keyword list. Not 400 hopes. Discovery stays separate so the launch does not eat itself.
03
Buy rank
Phased bids. Watch conversion, not just impression share. Kill terms that spend without a path to a sale.
04
Ease off
When organic starts to hold, launch bids come down. The ASIN joins the always-on harvest loop.
What is in the workstream
- Pre-launch keyword set
- Phased bid and budget plan
- Listing conversion pass before spend
- Exact campaigns on money terms
- Rank tracking on the launch set
- Handoff from paid to organic
- Written exit criteria
- Post-launch harvest into the always-on desk
Week one
Keyword set locked before spend starts. Listing conversion pass. Campaign structure with discovery on a leash and exact on the money terms. Exit criteria written down.
Every week after
Phased bids, a conversion pass on the listing, rank checks on the money set, and a date to ease off so organic can hold.
On this workstream’s desk
Named seats, not a logo wall. Each page says the job, the rail, and what still has to happen in Seller Central or the Ads Console.
Helium 10
H10, Cerebro, MagnetReverse-ASIN and seed-keyword research (Cerebro, including Magnet) so listings and exact campaigns start from real demand — then the search-term report decides.
Jungle Scout
JS, Keyword ScoutKeyword Scout, product database, and sales estimates as a second research lens — especially when Helium 10 and Jungle Scout disagree on volume.
Sellerboard
SellerBoardTrue P&L after COGS, Amazon fees, ads, and reimbursements — the number that sets the bid ceiling, not the Ads Console ACOS tile.
FAQ
How long is a launch?
Long enough to prove the money keywords — usually weeks, not a forever “aggressive” setting. Exit criteria are written up front.
Do I need reviews first?
Some conversion is required. A zero-review ASIN on a $3 CPC head term is usually a no. We will tell you if the page is not ready.
Do you also write the listing?
A conversion pass is part of launch. A full SEO rewrite is the listing workstream if the page needs more than a pass.
What if inventory runs out mid-launch?
We pause. Buying clicks into an OOS detail page trains Amazon that the ASIN does not convert. Restock, then resume the phase.
This workstream on the free review
You do not need to hire it to find out if it belongs on the account. Send the public store link. I tell you whether this lever is leaking, whether I am the person to run it, and what week one would be.
Whether this desk is a fit
If I cannot show the leaks, I decline. You are not added to a roster. A “no” is a complete answer, not a follow-up sequence.
What week one would be
Harvest, defense, listing pass, or “not yet.” Named in writing — not a 40-slide deck and a 12-month PDF.
Capacity is limited because I work the accounts myself. The review is how we decide if this workstream belongs on yours.
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