PPC Insights

Playbooks I use on live accounts.

Evergreen. Separate from the Amazon Updates desk, which is for dated policy and fee briefs.

🧠

Models draft harvest tables and the weekly letter from exports. They do not log into Seller Central or set bids.

Read Full Guide →

⚙️

Xnurta, Flywheel, and Cobalt after structure and a contribution floor — never unsupervised on a blended campaign.

Read Full Guide →

🔬

Cerebro and Keyword Scout estimate demand. The search-term report is the only list you already paid to test.

Read Full Guide →

📺

Sponsored Display is mostly CPC remarketing on-Amazon. DSP is CPM across Amazon + open web + Streaming TV. Different auction.

Read Full Guide →

🧾

Amazon deducts when FC received qty is below the invoice. Reconcile PO, ASN, and POD — then dispute, do not guess day one.

Read Full Guide →

📦

Inbound missing units: typically 15–60 days from delivery, shipment Closed. Amazon does not file these for you.

Read Full Guide →

🔁

ROAS is 100 ÷ ACOS. A 25% ACOS is 4x ROAS. Neither is profit — break-even ACOS is the ceiling.

Read Full Guide →

💵

Typical retainers are $1,500–$5,000/month or 10–20% of spend. Compare that to wasted search-term spend before you sign a 12-month PDF.

Read Full Guide →

🗓️

Two fee windows: storage Oct–Dec, fulfillment 15 Oct–14 Jan. Recalculate break-even ACOS before you raise Q4 bids.

Read Full Guide →

🚀

Inventory and listing answers first. Timed bids second. Ease spend when organic holds — do not leave aggressive on forever.

Read Full Guide →