Operaciones Amazon A–Z
Cada palanca que mueve ACOS, rank y contribución — bajo un operador.
Trabajo cuentas de amazon.es (ES, MX). Respuesta y revisión en Español. Tasas, ads y política se confirman en Seller Central.
PPC shops that only touch bids leave listing, defense, inventory, and deals to someone else. Those pieces then fight each other. I run the work as one weekly plan. Start with a free public-listing review — no Seller Central until we both say yes.
Storefront URL + spend range. Written notes back: leaks, fit, week one.
Crecer
Ads patrocinados, harvest, lanzamientos, DSP, AMC y Brand Analytics — el trabajo que mueve rank y ventas.
Amazon PPC Management
Control diario de pujas, presupuesto y search terms en Sponsored Products, Brands y Display.
Best fit: brands already spending on ads Ver servicio →Sponsored Brands & Video
Headline, collection, and video ads that earn the search bar — without torching the Sponsored Products ACOS.
Best fit: Brand Registry catalogs whose SP already converts Ver servicio →Keyword Intelligence
Encuentra queries que convierten en auto y broad — luego promociona o mátalas con calendario.
Best fit: catalogs stuck on the same 10 expensive terms Ver servicio →Product Launches
Lanzamientos estructurados con salida — no “agresivo” para siempre.
Best fit: new ASINs with a listing that can convert Ver servicio →Amazon DSP
Programmatic display, video, audio, and Streaming TV on Amazon audiences — self-serve CPM, gated until Sponsored Products actually converts.
Best fit: Page 1 already holds on money keywords, and you can fund a real flight without starving SP Ver servicio →Amazon Marketing Cloud
AMC clean-room queries: overlap between DSP and Sponsored, new-to-brand, pathing, and custom audiences you can actually activate — not a SQL hobby.
Best fit: brands already in Amazon DSP (or heavy Sponsored + DSP) who cannot answer overlap or new-to-brand Ver servicio →Budget Pacing
Spend the budget when the ASIN converts, not when Amazon wants the click.
Best fit: budget gone by noon, or spend in hours that never sell Ver servicio →Competitor Conquest
ASIN and category targeting that takes traffic from rivals without torching ACOS.
Best fit: you actually win the click on price, reviews, or use case Ver servicio →Brand Analytics
Search Query Performance, market basket, and share-of-voice — used as a weekly bid and listing input, not a quarterly slide.
Best fit: Brand Registry catalogs stuck arguing about “rank” instead of query share Ver servicio →Convertir
Listings, imágenes, A+, catálogo y ofertas — para que el tráfico que compras pida.
Listing SEO
Título, bullets y backend que sostienen queries de pago — no solo volumen.
Best fit: traffic that does not turn into orders Ver servicio →Listing Images
Main image, secondary stack, and infographic briefs written to win the click Search Query Performance says you are losing.
Best fit: traffic that will not click — or clicks that bounce off a white-background only pack Ver servicio →A+ Content & Stores
Premium A+, Brand Story, and Store modules that support both conversion and the shopping assistant.
Best fit: Brand Registry catalogs with pretty, silent A+ Ver servicio →Catalog & Variations
Parentage, stranded listings, suppressions, and backend terms — the catalog bugs that make ads look broken.
Best fit: catalogs with messy parent-child trees or ASINs that keep falling out of search Ver servicio →Deals & Promotions
Coupons, Lightning Deals, Prime Exclusive Discounts, and a calendar for Prime Day and Q4 — paced with ads, not dumped on top of them.
Best fit: catalogs that run Prime Day / BFCM and then wonder why ACOS exploded Ver servicio →Defender
Términos de marca, Account Health, IPI, discrepancias de envío y una lectura limpia de dónde gotea la cuenta.
Brand Defense
Defiende términos de marca y listings contra conquesting y hijacking.
Best fit: brands seeing rivals on their own detail pages Ver servicio →Account Health
ODR, late shipment, listing policy, and product safety — watched weekly so a metric does not become a selling-privilege problem.
Best fit: FBA brands that ignore Account Health until a listing is suppressed Ver servicio →Inventory & IPI
Restock, stranded, and IPI pacing so ads do not buy rank into a stockout — especially through Q4 fee windows.
Best fit: FBA brands whose ads outrun inbound — or whose IPI is drifting toward a storage limit Ver servicio →Shipment Discrepancies
Seller Central shipped-vs-received, lost/damaged in the FC, and removal/return gaps — filed inside Amazon’s claim windows, not left on the Reimbursements report.
Best fit: FBA catalogs with inbound every month and nobody comparing shipped to received Ver servicio →Vendor Central Shortages
1P PO vs ASN vs received: shortage claims (PQV / SHORT), invoice disputes, and operational chargebacks — filed with a packet, not left on the remittance.
Best fit: Vendor Central brands seeing SHORT / -SC on remittances and no one owning the dispute clock Ver servicio →Account Audit
A hand-done read of wasted spend, structure, and the first 30 days of work.
Best fit: you want a straight answer before you hire Ver servicio →Reporting
Weekly numbers a founder can read: what changed, why, and what happens next.
Best fit: you get dashboards and still cannot answer “what did we do?” Ver servicio →Mesa completa
Un operador, un plan semanal — ads, listing, defensa, medición DSP y expansión en el mismo hilo.
Full Account Management
Ads, listing, defensa y medición DSP en un plan semanal.
Best fit: brands past $1M whose vendors disagree Ver servicio →Amazon Attribution
Tag off-Amazon traffic — Google, Meta, email, influencer — so DSP and external spend stop guessing which click sold the ASIN.
Best fit: brands already spending off Amazon who cannot see which clicks become Amazon orders Ver servicio →International Expansion
Listings, VAT-aware structure, and ads on Amazon UK and EU — a second marketplace, not a copied US campaign.
Best fit: US catalogs with stock or a plan for UK/EU that are about to paste US campaigns into a new console Ver servicio →How an engagement actually runs
Review
I read search terms, structure, and hero-ASIN rank by hand. If I cannot show the leaks, I decline the account.
Rebuild
Exact for converters, discovery for harvest, defense on brand, launch only where the listing can convert.
Weekly desk
Negatives, bids, and a written change log every week. No “the market is competitive” as an explanation.
Why founders read every workstream before they write
They are checking that bids, listing, and defense are not three vendors fighting each other — and that the person who wrote the page is the person who will change the bids. Use this against any agency, then send the store link if you want this desk.
| Qué miran los founders | Agencia típica | Esta mesa |
|---|---|---|
| Who works the account? | A pod. You meet a closer. A junior runs the console. | Mansoor. One operator. Same person who replies and changes bids. |
| What is the first step? | A sales call, then Seller Central access before you have a written plan. | A free review of the public listing. Login only if we agree to work. |
| What do you get back? | A pitch deck. Sometimes a 90-day PDF nobody can audit. | Leaks I can already see, fit yes/no, and what week one would be. |
| Contract | Often 6–12 months so the agency can recoup onboarding. | Month to month. If the work is not moving the number, you leave. |
| How you pay | Often 10–20% of spend — the fee rises when you spend more, including on waste. | Flat fee after the review. Compare it to 30 days of zero-order search-term spend. |
| How you know work happened | A dashboard and “the market is competitive.” | A four-minute written change log every week. |
| ACOS guarantee | Sometimes promised. It is a red flag — Amazon sets the auction. | None. I show the leaks. I do not sell a number I cannot control. |