Amazon-ops A–Z

Elke hefboom die ACOS, rank en contribution beweegt — onder één operator.

Ik werk amazon.nl-accounts (NL, BE). Antwoord en review in Nederlands. Fees, ads en policy bevestig je in Seller Central.

PPC shops that only touch bids leave listing, defense, inventory, and deals to someone else. Those pieces then fight each other. I run the work as one weekly plan. Start with a free public-listing review — no Seller Central until we both say yes.

Request a review Talk about working together

Storefront URL + spend range. Written notes back: leaks, fit, week one.

Groei

Sponsored ads, harvest, launches, DSP, AMC en Brand Analytics — het werk dat rank en omzet beweegt.

Amazon PPC Management

Dagelijkse bid-, budget- en search-termcontrole over Sponsored Products, Brands en Display.

Best fit: brands already spending on ads Bekijk dienst → SB

Keyword Intelligence

Vind converterende queries in auto en broad — promoveer of kill ze op schema.

Best fit: catalogs stuck on the same 10 expensive terms Bekijk dienst → PL

Product Launches

Gestructureerde launches met exit — niet eeuwig “agressief”.

Best fit: new ASINs with a listing that can convert Bekijk dienst → DS

Amazon DSP

Programmatic display, video, audio, and Streaming TV on Amazon audiences — self-serve CPM, gated until Sponsored Products actually converts.

Best fit: Page 1 already holds on money keywords, and you can fund a real flight without starving SP Bekijk dienst → MC

Amazon Marketing Cloud

AMC clean-room queries: overlap between DSP and Sponsored, new-to-brand, pathing, and custom audiences you can actually activate — not a SQL hobby.

Best fit: brands already in Amazon DSP (or heavy Sponsored + DSP) who cannot answer overlap or new-to-brand Bekijk dienst → BP

Budget Pacing

Spend the budget when the ASIN converts, not when Amazon wants the click.

Best fit: budget gone by noon, or spend in hours that never sell Bekijk dienst → CC

Competitor Conquest

ASIN and category targeting that takes traffic from rivals without torching ACOS.

Best fit: you actually win the click on price, reviews, or use case Bekijk dienst → BA

Brand Analytics

Search Query Performance, market basket, and share-of-voice — used as a weekly bid and listing input, not a quarterly slide.

Best fit: Brand Registry catalogs stuck arguing about “rank” instead of query share Bekijk dienst →

Converteren

Listings, beelden, A+, catalogus en deals — zodat de traffic die je koopt ook bestelt.

Listing SEO

Titel, bullets en backend die betaalde queries dragen — niet alleen volume.

Best fit: traffic that does not turn into orders Bekijk dienst → IM

Listing Images

Main image, secondary stack, and infographic briefs written to win the click Search Query Performance says you are losing.

Best fit: traffic that will not click — or clicks that bounce off a white-background only pack Bekijk dienst → AP

A+ Content & Stores

Premium A+, Brand Story, and Store modules that support both conversion and the shopping assistant.

Best fit: Brand Registry catalogs with pretty, silent A+ Bekijk dienst → CV

Catalog & Variations

Parentage, stranded listings, suppressions, and backend terms — the catalog bugs that make ads look broken.

Best fit: catalogs with messy parent-child trees or ASINs that keep falling out of search Bekijk dienst → DE

Deals & Promotions

Coupons, Lightning Deals, Prime Exclusive Discounts, and a calendar for Prime Day and Q4 — paced with ads, not dumped on top of them.

Best fit: catalogs that run Prime Day / BFCM and then wonder why ACOS exploded Bekijk dienst →

Verdedigen

Merktermen, Account Health, IPI, verzendverschillen en een schone lezing van waar het account lekt.

Brand Defense

Verdedig merktermen en listings tegen conquesting en hijacking.

Best fit: brands seeing rivals on their own detail pages Bekijk dienst → AH

Account Health

ODR, late shipment, listing policy, and product safety — watched weekly so a metric does not become a selling-privilege problem.

Best fit: FBA brands that ignore Account Health until a listing is suppressed Bekijk dienst → IP

Inventory & IPI

Restock, stranded, and IPI pacing so ads do not buy rank into a stockout — especially through Q4 fee windows.

Best fit: FBA brands whose ads outrun inbound — or whose IPI is drifting toward a storage limit Bekijk dienst → IN

Shipment Discrepancies

Seller Central shipped-vs-received, lost/damaged in the FC, and removal/return gaps — filed inside Amazon’s claim windows, not left on the Reimbursements report.

Best fit: FBA catalogs with inbound every month and nobody comparing shipped to received Bekijk dienst → VC

Vendor Central Shortages

1P PO vs ASN vs received: shortage claims (PQV / SHORT), invoice disputes, and operational chargebacks — filed with a packet, not left on the remittance.

Best fit: Vendor Central brands seeing SHORT / -SC on remittances and no one owning the dispute clock Bekijk dienst → AA

Account Audit

A hand-done read of wasted spend, structure, and the first 30 days of work.

Best fit: you want a straight answer before you hire Bekijk dienst → RA

Reporting

Weekly numbers a founder can read: what changed, why, and what happens next.

Best fit: you get dashboards and still cannot answer “what did we do?” Bekijk dienst →

Volledig desk

Eén operator, één weekplan — ads, listing, defense, DSP-meting en expansie in dezelfde draad.

Full Account Management

Ads, listing, defense en DSP-meting in één weekplan.

Best fit: brands past $1M whose vendors disagree Bekijk dienst → AT

Amazon Attribution

Tag off-Amazon traffic — Google, Meta, email, influencer — so DSP and external spend stop guessing which click sold the ASIN.

Best fit: brands already spending off Amazon who cannot see which clicks become Amazon orders Bekijk dienst → EU

International Expansion

Listings, VAT-aware structure, and ads on Amazon UK and EU — a second marketplace, not a copied US campaign.

Best fit: US catalogs with stock or a plan for UK/EU that are about to paste US campaigns into a new console Bekijk dienst →

How an engagement actually runs

Review

I read search terms, structure, and hero-ASIN rank by hand. If I cannot show the leaks, I decline the account.

Rebuild

Exact for converters, discovery for harvest, defense on brand, launch only where the listing can convert.

Weekly desk

Negatives, bids, and a written change log every week. No “the market is competitive” as an explanation.

See if you are a fit

Why founders read every workstream before they write

They are checking that bids, listing, and defense are not three vendors fighting each other — and that the person who wrote the page is the person who will change the bids. Use this against any agency, then send the store link if you want this desk.

Wat founders checken	Typisch bureau	Dit desk
Who works the account?	A pod. You meet a closer. A junior runs the console.	Mansoor. One operator. Same person who replies and changes bids.
What is the first step?	A sales call, then Seller Central access before you have a written plan.	A free review of the public listing. Login only if we agree to work.
What do you get back?	A pitch deck. Sometimes a 90-day PDF nobody can audit.	Leaks I can already see, fit yes/no, and what week one would be.
Contract	Often 6–12 months so the agency can recoup onboarding.	Month to month. If the work is not moving the number, you leave.
How you pay	Often 10–20% of spend — the fee rises when you spend more, including on waste.	Flat fee after the review. Compare it to 30 days of zero-order search-term spend.
How you know work happened	A dashboard and “the market is competitive.”	A four-minute written change log every week.
ACOS guarantee	Sometimes promised. It is a red flag — Amazon sets the auction.	None. I show the leaks. I do not sell a number I cannot control.

Send the store link