A–Z Amazon operations
Every lever that moves ACOS, rank, and contribution — under one operator.
PPC shops that only touch bids leave listing, defense, inventory, and deals to someone else. Those pieces then fight each other. I run the work as one weekly plan. Start with a free public-listing review — no Seller Central until we both say yes.
Storefront URL + spend range. Written notes back: leaks, fit, week one.
Grow
Sponsored ads, harvest, launches, DSP, AMC, and Brand Analytics — the work that moves rank and sales.
Amazon PPC Management
Daily bid, budget, and search-term control across Sponsored Products, Brands, and Display.
Best fit: brands already spending on ads View service →Sponsored Brands & Video
Headline, collection, and video ads that earn the search bar — without torching the Sponsored Products ACOS.
Best fit: Brand Registry catalogs whose SP already converts View service →Keyword Intelligence
Find the converting queries hiding in auto and broad — then promote or kill them on a schedule.
Best fit: catalogs stuck on the same 10 expensive terms View service →Product Launches
A ranking plan for new ASINs: structure, budget, and when to ease bids so organic can take over.
Best fit: new ASINs with a listing that can convert View service →Amazon DSP
Programmatic display, video, audio, and Streaming TV on Amazon audiences — self-serve CPM, gated until Sponsored Products actually converts.
Best fit: Page 1 already holds on money keywords, and you can fund a real flight without starving SP View service →Amazon Marketing Cloud
AMC clean-room queries: overlap between DSP and Sponsored, new-to-brand, pathing, and custom audiences you can actually activate — not a SQL hobby.
Best fit: brands already in Amazon DSP (or heavy Sponsored + DSP) who cannot answer overlap or new-to-brand View service →Budget Pacing & Dayparting
Spend the budget when the ASIN converts, not when Amazon wants the click.
Best fit: budget gone by noon, or spend in hours that never sell View service →Competitor Conquest
ASIN and category targeting that takes traffic from rivals without torching ACOS.
Best fit: you actually win the click on price, reviews, or use case View service →Brand Analytics & SQP
Search Query Performance, market basket, and share-of-voice — used as a weekly bid and listing input, not a quarterly slide.
Best fit: Brand Registry catalogs stuck arguing about “rank” instead of query share View service →Convert
Listings, images, A+, catalog, and deals — so the traffic you buy actually orders.
Listing SEO & Conversion
Titles, bullets, backend terms, and A+ written for both A9 and Alexa for Shopping.
Best fit: traffic that does not turn into orders View service →Listing Images & CTR
Main image, secondary stack, and infographic briefs written to win the click Search Query Performance says you are losing.
Best fit: traffic that will not click — or clicks that bounce off a white-background only pack View service →A+ Content & Brand Stores
Premium A+, Brand Story, and Store modules that support both conversion and the shopping assistant.
Best fit: Brand Registry catalogs with pretty, silent A+ View service →Catalog & Variations
Parentage, stranded listings, suppressions, and backend terms — the catalog bugs that make ads look broken.
Best fit: catalogs with messy parent-child trees or ASINs that keep falling out of search View service →Deals & Events
Coupons, Lightning Deals, Prime Exclusive Discounts, and a calendar for Prime Day and Q4 — paced with ads, not dumped on top of them.
Best fit: catalogs that run Prime Day / BFCM and then wonder why ACOS exploded View service →Defend
Brand terms, Account Health, IPI, shipment discrepancies, and a clean read of where the account is leaking.
Brand Defense
Protect branded keywords and your own listings from conquesting and hijackers.
Best fit: brands seeing rivals on their own detail pages View service →Account Health
ODR, late shipment, listing policy, and product safety — watched weekly so a metric does not become a selling-privilege problem.
Best fit: FBA brands that ignore Account Health until a listing is suppressed View service →Inventory & IPI
Restock, stranded, and IPI pacing so ads do not buy rank into a stockout — especially through Q4 fee windows.
Best fit: FBA brands whose ads outrun inbound — or whose IPI is drifting toward a storage limit View service →FBA Shipment Discrepancies
Seller Central shipped-vs-received, lost/damaged in the FC, and removal/return gaps — filed inside Amazon’s claim windows, not left on the Reimbursements report.
Best fit: FBA catalogs with inbound every month and nobody comparing shipped to received View service →Vendor Central Shortages
1P PO vs ASN vs received: shortage claims (PQV / SHORT), invoice disputes, and operational chargebacks — filed with a packet, not left on the remittance.
Best fit: Vendor Central brands seeing SHORT / -SC on remittances and no one owning the dispute clock View service →Account Audit
A hand-done read of wasted spend, structure, and the first 30 days of work.
Best fit: you want a straight answer before you hire View service →Reporting & Analytics
Weekly numbers a founder can read: what changed, why, and what happens next.
Best fit: you get dashboards and still cannot answer “what did we do?” View service →Full desk
One operator, one weekly plan — ads, listing, defense, DSP measurement, and expansion in the same thread.
Full Account Management
PPC, listing, defense, and launch under one operator — so the pieces stop fighting each other.
Best fit: brands past $1M whose vendors disagree View service →Amazon Attribution
Tag off-Amazon traffic — Google, Meta, email, influencer — so DSP and external spend stop guessing which click sold the ASIN.
Best fit: brands already spending off Amazon who cannot see which clicks become Amazon orders View service →UK / EU Expansion
Listings, VAT-aware structure, and ads on Amazon UK and EU — a second marketplace, not a copied US campaign.
Best fit: US catalogs with stock or a plan for UK/EU that are about to paste US campaigns into a new console View service →How an engagement actually runs
Review
I read search terms, structure, and hero-ASIN rank by hand. If I cannot show the leaks, I decline the account.
Rebuild
Exact for converters, discovery for harvest, defense on brand, launch only where the listing can convert.
Weekly desk
Negatives, bids, and a written change log every week. No “the market is competitive” as an explanation.
Why founders read every workstream before they write
They are checking that bids, listing, and defense are not three vendors fighting each other — and that the person who wrote the page is the person who will change the bids. Use this against any agency, then send the store link if you want this desk.
| What founders check | Typical agency | This desk |
|---|---|---|
| Who works the account? | A pod. You meet a closer. A junior runs the console. | Mansoor. One operator. Same person who replies and changes bids. |
| What is the first step? | A sales call, then Seller Central access before you have a written plan. | A free review of the public listing. Login only if we agree to work. |
| What do you get back? | A pitch deck. Sometimes a 90-day PDF nobody can audit. | Leaks I can already see, fit yes/no, and what week one would be. |
| Contract | Often 6–12 months so the agency can recoup onboarding. | Month to month. If the work is not moving the number, you leave. |
| How you pay | Often 10–20% of spend — the fee rises when you spend more, including on waste. | Flat fee after the review. Compare it to 30 days of zero-order search-term spend. |
| How you know work happened | A dashboard and “the market is competitive.” | A four-minute written change log every week. |
| ACOS guarantee | Sometimes promised. It is a red flag — Amazon sets the auction. | None. I show the leaks. I do not sell a number I cannot control. |