Mansoor · oberoende Amazon-annons specialist
Din ACOS är inget mysterium — det är management. Jag är Mansoor. PPC, listing och varumärkesskydd på live-konton: skär waste, skörda konverterande sökord, knuffa ASINs till sida 1.
Inga kontrakt. Ingen junior farm. En operatör — jag. Den fria genomgången är en skriftlig läsning av den publika listningen: läckor, fit ja/nej, vecka ett.
Jag arbetar amazon.se-konton (SE). Svar och genomgång på Svenska. Avgifter, ads och policy bekräftas i Seller Central.
Endast publik butikslänk. Ingen Seller Central förrän vi är överens. Jag svarar inom 24 timmar på vardagar.
Mönsterintervall från live-kataloger, inte namngivna kundtotaler. Jag byter till godkända siffror så fort de varumärkena säger ja.
De flesta “optimerade” konton läcker på samma fyra ställen. Om något träffar är kontot ett av dem.
Ohanterade broad- och auto-kampanjer dumpa budget på irrelevanta söktermer — ingen har negerat på månader. Du betalar Amazon för att lära ingenting.
Rivaler kör product targeting på dina listningar och suger köpare i köpögonblicket. Varumärkesytan är oförsvarad.
ACOS klättrar en eller två punkter i månaden och förra byrån sa “marknaden är konkurrensutsatt.” Stigande CPC är verkliga. Ohanterade bud är problemet.
Du spenderar tungt på ads men organiska positioner förbättras aldrig — kampanjerna byggdes aldrig för att mata rank på money keywords.
Bud, listing, försvar, lager, deals och DSP. De flesta varumärken över $1M behöver mer än en PPC-inloggning. Börja med ett jobb. Lägg till resten när bitarna slåss.
Daglig kontroll av bud, budget och söktermer över Sponsored Products, Brands och Display.
Visa tjänst →Hitta konverterande queries i auto och broad — sedan främja eller döda på schema.
Visa tjänst →Försvara varumärkestermer och listningar mot conquesting och hijacking.
Visa tjänst →Strukturerade lanseringar med exit — inte “aggressivt” för alltid.
Visa tjänst →Titel, bullets och backend som bär betalda queries — inte bara volym.
Visa tjänst →Programmatic display, video, audio, and Streaming TV on Amazon audiences — self-serve CPM, gated until Sponsored Products actually converts.
Visa tjänst →Ingen mystisk onboarding. Fyra veckor till en desk-rytm du kan se.
Skicka butikslänken. Jag läser den publika listningen och säger var jag skulle börja. Kan jag inte visa läckorna tackar jag nej.
Exact för converters, discovery för harvest, försvar på varumärket. Listingpass om sidan inte kan konvertera trafiken vi ska köpa.
Negativer, bud och en skriftlig changelog varje vecka. Inget “marknaden är konkurrensutsatt” som förklaring.
Månad för månad. Vi skalar det som bidrar. Vi skär det som inte gör det. Du fastnar aldrig i en 12-månaders-PDF.
Most brands read every page here before they write. They are hiring in private: who owns the account, what week one looks like, and whether the first step costs them Seller Central. Here is the answer.
Title, bullets, A+, reviews, brand defense, and obvious ad-real-estate problems. Storefront URL only — no Seller Central login until we agree to work.
If I cannot show the leaks, I decline. You are not added to a roster. A “no” is a complete answer, not a follow-up sequence.
Harvest, defense, listing pass, or “not yet.” Named in writing — not a 40-slide deck and a 12-month PDF.
Founders shoppar den här sajten som en byrå: vem äger kontot, hur de första 30 dagarna ser ut, om feen är en procent av spend. Använd scorecarden på varje vendor, skicka länken om svaren här håller.
| Vad founders kollar | Typisk byrå | Denna desk |
|---|---|---|
| Who works the account? | A pod. You meet a closer. A junior runs the console. | Mansoor. One operator. Same person who replies and changes bids. |
| What is the first step? | A sales call, then Seller Central access before you have a written plan. | A free review of the public listing. Login only if we agree to work. |
| What do you get back? | A pitch deck. Sometimes a 90-day PDF nobody can audit. | Leaks I can already see, fit yes/no, and what week one would be. |
| Contract | Often 6–12 months so the agency can recoup onboarding. | Month to month. If the work is not moving the number, you leave. |
| How you pay | Often 10–20% of spend — the fee rises when you spend more, including on waste. | Flat fee after the review. Compare it to 30 days of zero-order search-term spend. |
| How you know work happened | A dashboard and “the market is competitive.” | A four-minute written change log every week. |
| ACOS guarantee | Sometimes promised. It is a red flag — Amazon sets the auction. | None. I show the leaks. I do not sell a number I cannot control. |
A sample of account patterns I keep seeing — and fixing. I will swap these for named client stories as soon as those brands say yes.
Same catalog. Same budget. The waste was unmanaged broad match and a campaign structure nobody had touched in months.
Read the work → Keyword harvest $11k / mo Waste removedThree prior agencies called the category expensive. The real problem was one-campaign-does-everything structure.
Read the work → Scale without torching ROAS $80k → $210k Ad revenue / moScaling usually means buying worse traffic. Harvesting the long tail is how both volume and ROAS can move together.
Read the work →Policy changes, fee updates, and ad-platform shifts — tracked so nothing blindsides the account. Each brief says who it hits and what to do this week.
Amazon’s Holiday 2026 post: fulfillment surcharge 15 Oct 2026–14 Jan 2027. Storage is a separate Oct–Dec window. Recalculate break-even ACOS before you raise Q4 bids.
Read the brief →Two fee clocks, inbound cutoffs, event ads, then harvest. Print this before you raise a single Q4 bid.
Read the brief →About Amazon: Prime Big Deal Days 6–7 Oct 2026. Holiday inbound for that badge was posted as 2 / 9 / 16 September (AWD / minimal / optimized). Ads follow inventory, not the press page.
Read the brief →ACOS, TACOS, IPI, Account Health, fees. Answer-first, then the weekly move. Calculators stay in your browser.
Models draft harvest tables and the weekly letter from exports. They do not log into Seller Central or set bids.
Read the playbook →Xnurta, Flywheel, and Cobalt after structure and a contribution floor — never unsupervised on a blended campaign.
Read the playbook →Cerebro and Keyword Scout estimate demand. The search-term report is the only list you already paid to test.
Read the playbook →Helium 10 and Jungle Scout suggest. Cobalt, Xnurta, and Teikametrics execute inside rails. Sellerboard sets the floor. Claude, Codex, Kimi, and Cursor draft the letter. Each product is its own crawlable page.
Exempelmönster — inte namngivna kundcitat. Riktiga namn när de varumärkena säger ja.
Sample pattern
“Our ACOS went from 42% to 24% in ninety days. Same catalog, same budget. The difference was someone actually managing the account every single day.”
Marcus T.Founder, kitchen goods — $4.2M/yrSample pattern
“Three agencies told us the category was just expensive. The account was restructured into single-keyword campaigns and wasted spend dropped about $11k a month.”
Priya S.CEO, supplements — $7.8M/yrSample pattern
“The weekly reporting is the part I did not know I needed. I can see where every dollar went, and the hero ASIN has held #2 organic for four months.”
Daniel R.Co-founder, pet supplies — $2.9M/yrMansoor. ASIN Experts is a one-operator desk — not a junior farm and not a 40-person pod. You talk to the person who changes the bids.
No. Month to month. If the work is not moving ACOS, rank, or wasted spend, you should not be stuck in a 12-month PDF.
Best fit is an FBA brand already spending on ads and feeling the leak — typically past about $1M in trailing revenue, or a serious launch with budget. If I cannot show the leaks on a review, I will say so.
Yes. Send the store link and a spend range. I read the public listing and tell you what I would fix first. No deck, no bait-and-switch webinar.
No. The first pass is the public listing — storefront or ASIN URL. I can already see title, bullets, A+, reviews, and obvious brand-defense gaps. Seller Central access comes only if we both agree to work.
Because I cannot tell you if I am a fit without seeing the catalog. A call without the listing is a sales conversation. A review with the listing is a diagnosis. You get the diagnosis first — leaks I can see, fit yes or no, and what week one would be.
No. Anyone who does is selling a number Amazon still sets in the auction. I show wasted spend, structure, and a week-one plan. That is the honest version of “what you get.”
Within 24 hours on business days. I am usually in the accounts Monday–Friday. Weekend notes wait until Monday unless something is on fire.
Either. Most brands start with PPC + a listing pass. Full desk is for when ads, listing, and defense are already fighting each other.
Yes — those seats are named on the operator stack. Helium 10 and Jungle Scout (JS) suggest keywords; the search-term report proves them. Cobalt, Xnurta, and Teikametrics execute only inside contribution rails. Sellerboard sets the P&L floor. Claude, Codex, Kimi, and Cursor draft analysis — they do not bid. Seller Central and the Ads Console stay source of truth.
Most 2026 retainers land around $1,500–$5,000 a month or 10–20% of ad spend. This desk is a flat month-to-month fee after a free review — not a percent that rises when you spend more. Compare the fee to 30 days of zero-order search-term spend first.
Two clocks: peak FBA storage from 1 October through December, and peak fulfillment from 15 October 2026 through 14 January 2027. Recalculate break-even ACOS before you raise bids. Dates are on the operator calendar — confirm live rates in Seller Central.
Not ready to send a listing?
Calculators, case studies, and Amazon Updates. Work email and a consent tick. No webinar.
Two doors, same desk
I read the public listing by hand. You get three things back: the leaks I can see without logging in, whether I am a fit, and what week one would be. If I cannot help, I say so.