Mansoor · onafhankelijk Amazon-advertentiespecialist
Je ACOS is geen mysterie — het is management. Ik ben Mansoor. PPC, listing en merkbescherming op live accounts: waste snijden, converterende zoektermen oogsten, ASINs naar pagina 1.
Geen contracten. Geen junior farm. Eén operator — ik. De gratis review is een schriftelijke lezing van de publieke listing: lekken, fit ja/nee, week één.
Ik werk amazon.nl-accounts (NL, BE). Antwoord en review in Nederlands. Fees, ads en policy bevestig je in Seller Central.
Alleen publieke winkel-link. Geen Seller Central tot we akkoord zijn. Antwoord binnen 24 uur op werkdagen.
Patroonranges uit live catalogi, geen genoemde klantdotalen. Ik vervang ze door cijfers met toestemming zodra die merken ja zeggen.
De meeste “geoptimaliseerde” accounts lekken op dezelfde vier plekken. Als één raak is, is dit zo’n account.
Onbeheerde broad- en auto-campagnes dumpen budget op irrelevante zoektermen — en niemand heeft ze in maanden genegeerd. Je betaalt Amazon om niets te leren.
Rivalen draaien product targeting op jouw listings en zuigen shoppers weg op het moment van kopen. Merkruimte is onverdedigd.
ACOS klimt elke maand een punt of twee en het vorige bureau zei “de markt is competitief.” Stijgende CPC’s zijn echt. Onbeheerde bids zijn het probleem.
Je geeft zwaar uit aan ads maar organische posities verbeteren nooit — campagnes zijn nooit gebouwd om rank op money keywords te voeden.
Bids, listing, defense, voorraad, deals en DSP. De meeste merken voorbij $1M hebben meer nodig dan een PPC-login. Begin met één klus. Voeg de rest toe als de stukken vechten.
Dagelijkse bid-, budget- en search-termcontrole over Sponsored Products, Brands en Display.
Bekijk dienst →Vind converterende queries in auto en broad — promoveer of kill ze op schema.
Bekijk dienst →Verdedig merktermen en listings tegen conquesting en hijacking.
Bekijk dienst →Gestructureerde launches met exit — niet eeuwig “agressief”.
Bekijk dienst →Titel, bullets en backend die betaalde queries dragen — niet alleen volume.
Bekijk dienst →Programmatic display, video, audio, and Streaming TV on Amazon audiences — self-serve CPM, gated until Sponsored Products actually converts.
Bekijk dienst →Geen mysterieus onboarding. Vier weken naar een desk-ritme dat je ziet.
Stuur de winkel-link. Ik lees de publieke listing en zeg waar ik zou starten. Kan ik de lekken niet tonen, dan weiger ik.
Exact voor converters, discovery voor harvest, defense op merk. Listing-pass als de pagina de traffic niet kan converteren.
Negatives, bids en een schriftelijk changelog elke week. Geen “de markt is competitief” als uitleg.
Maand op maand. We schalen wat bijdraagt. We snijden wat niet. Je zit nooit vast in een 12-maanden-PDF.
Most brands read every page here before they write. They are hiring in private: who owns the account, what week one looks like, and whether the first step costs them Seller Central. Here is the answer.
Title, bullets, A+, reviews, brand defense, and obvious ad-real-estate problems. Storefront URL only — no Seller Central login until we agree to work.
If I cannot show the leaks, I decline. You are not added to a roster. A “no” is a complete answer, not a follow-up sequence.
Harvest, defense, listing pass, or “not yet.” Named in writing — not a 40-slide deck and a 12-month PDF.
Founders shoppen deze site zoals een bureau: wie het account bezit, de eerste 30 dagen, of de fee een percentage van spend is. Gebruik deze scorecard bij elke vendor, stuur de link als de antwoorden hier standhouden.
| Wat founders checken | Typisch bureau | Dit desk |
|---|---|---|
| Who works the account? | A pod. You meet a closer. A junior runs the console. | Mansoor. One operator. Same person who replies and changes bids. |
| What is the first step? | A sales call, then Seller Central access before you have a written plan. | A free review of the public listing. Login only if we agree to work. |
| What do you get back? | A pitch deck. Sometimes a 90-day PDF nobody can audit. | Leaks I can already see, fit yes/no, and what week one would be. |
| Contract | Often 6–12 months so the agency can recoup onboarding. | Month to month. If the work is not moving the number, you leave. |
| How you pay | Often 10–20% of spend — the fee rises when you spend more, including on waste. | Flat fee after the review. Compare it to 30 days of zero-order search-term spend. |
| How you know work happened | A dashboard and “the market is competitive.” | A four-minute written change log every week. |
| ACOS guarantee | Sometimes promised. It is a red flag — Amazon sets the auction. | None. I show the leaks. I do not sell a number I cannot control. |
A sample of account patterns I keep seeing — and fixing. I will swap these for named client stories as soon as those brands say yes.
Same catalog. Same budget. The waste was unmanaged broad match and a campaign structure nobody had touched in months.
Read the work → Keyword harvest $11k / mo Waste removedThree prior agencies called the category expensive. The real problem was one-campaign-does-everything structure.
Read the work → Scale without torching ROAS $80k → $210k Ad revenue / moScaling usually means buying worse traffic. Harvesting the long tail is how both volume and ROAS can move together.
Read the work →Policy changes, fee updates, and ad-platform shifts — tracked so nothing blindsides the account. Each brief says who it hits and what to do this week.
Amazon’s Holiday 2026 post: fulfillment surcharge 15 Oct 2026–14 Jan 2027. Storage is a separate Oct–Dec window. Recalculate break-even ACOS before you raise Q4 bids.
Read the brief →Two fee clocks, inbound cutoffs, event ads, then harvest. Print this before you raise a single Q4 bid.
Read the brief →About Amazon: Prime Big Deal Days 6–7 Oct 2026. Holiday inbound for that badge was posted as 2 / 9 / 16 September (AWD / minimal / optimized). Ads follow inventory, not the press page.
Read the brief →ACOS, TACOS, IPI, Account Health, fees. Answer-first, then the weekly move. Calculators stay in your browser.
Models draft harvest tables and the weekly letter from exports. They do not log into Seller Central or set bids.
Read the playbook →Xnurta, Flywheel, and Cobalt after structure and a contribution floor — never unsupervised on a blended campaign.
Read the playbook →Cerebro and Keyword Scout estimate demand. The search-term report is the only list you already paid to test.
Read the playbook →Helium 10 and Jungle Scout suggest. Cobalt, Xnurta, and Teikametrics execute inside rails. Sellerboard sets the floor. Claude, Codex, Kimi, and Cursor draft the letter. Each product is its own crawlable page.
Voorbeeldpatronen — geen genoemde klantquotes. Echte namen als die merken ja zeggen.
Sample pattern
“Our ACOS went from 42% to 24% in ninety days. Same catalog, same budget. The difference was someone actually managing the account every single day.”
Marcus T.Founder, kitchen goods — $4.2M/yrSample pattern
“Three agencies told us the category was just expensive. The account was restructured into single-keyword campaigns and wasted spend dropped about $11k a month.”
Priya S.CEO, supplements — $7.8M/yrSample pattern
“The weekly reporting is the part I did not know I needed. I can see where every dollar went, and the hero ASIN has held #2 organic for four months.”
Daniel R.Co-founder, pet supplies — $2.9M/yrMansoor. ASIN Experts is a one-operator desk — not a junior farm and not a 40-person pod. You talk to the person who changes the bids.
No. Month to month. If the work is not moving ACOS, rank, or wasted spend, you should not be stuck in a 12-month PDF.
Best fit is an FBA brand already spending on ads and feeling the leak — typically past about $1M in trailing revenue, or a serious launch with budget. If I cannot show the leaks on a review, I will say so.
Yes. Send the store link and a spend range. I read the public listing and tell you what I would fix first. No deck, no bait-and-switch webinar.
No. The first pass is the public listing — storefront or ASIN URL. I can already see title, bullets, A+, reviews, and obvious brand-defense gaps. Seller Central access comes only if we both agree to work.
Because I cannot tell you if I am a fit without seeing the catalog. A call without the listing is a sales conversation. A review with the listing is a diagnosis. You get the diagnosis first — leaks I can see, fit yes or no, and what week one would be.
No. Anyone who does is selling a number Amazon still sets in the auction. I show wasted spend, structure, and a week-one plan. That is the honest version of “what you get.”
Within 24 hours on business days. I am usually in the accounts Monday–Friday. Weekend notes wait until Monday unless something is on fire.
Either. Most brands start with PPC + a listing pass. Full desk is for when ads, listing, and defense are already fighting each other.
Yes — those seats are named on the operator stack. Helium 10 and Jungle Scout (JS) suggest keywords; the search-term report proves them. Cobalt, Xnurta, and Teikametrics execute only inside contribution rails. Sellerboard sets the P&L floor. Claude, Codex, Kimi, and Cursor draft analysis — they do not bid. Seller Central and the Ads Console stay source of truth.
Most 2026 retainers land around $1,500–$5,000 a month or 10–20% of ad spend. This desk is a flat month-to-month fee after a free review — not a percent that rises when you spend more. Compare the fee to 30 days of zero-order search-term spend first.
Two clocks: peak FBA storage from 1 October through December, and peak fulfillment from 15 October 2026 through 14 January 2027. Recalculate break-even ACOS before you raise bids. Dates are on the operator calendar — confirm live rates in Seller Central.
Not ready to send a listing?
Calculators, case studies, and Amazon Updates. Work email and a consent tick. No webinar.
Two doors, same desk
I read the public listing by hand. You get three things back: the leaks I can see without logging in, whether I am a fit, and what week one would be. If I cannot help, I say so.