Mansoor · bağımsız Amazon reklam uzmanı
ACOS’unuz gizem değil — yönetim sorunu. Ben Mansoor. Canlı hesaplarda PPC, liste ve marka savunması: israfı kes, dönüşen kelimeleri hasat et, ASIN’leri 1. sayfaya it.
Sözleşme yok. Junior çiftliği yok. Bir operatör — ben. Ücretsiz inceleme, herkese açık listenin yazılı okuması: sızıntılar, uyum evet/hayır, ilk hafta.
amazon.com.tr hesaplarında çalışırım (TR). Yanıt ve inceleme Türkçe. Ücret, reklam ve politika Seller Central’da doğrulanır.
Yalnızca herkese açık mağaza linki. Anlaşana kadar Seller Central yok. İş günlerinde 24 saat içinde dönerim.
Canlı kataloglardan örüntü aralıkları, isimli müşteri toplamı değil. Markalar evet deyince izinli sayılarla değiştiririm.
Çoğu “optimize” hesap aynı dört yerden sızar. Biri size denk geliyorsa hesap onlardan biridir.
Yönetilmeyen broad ve auto kampanyalar bütçeyi alakasız terimlere döker — aylardır negatif yok. Amazon’a hiçbir şey öğrenmemek için ödüyorsunuz.
Rakipler listelerinize product targeting basar ve satın alma anında alıcıyı çeker. Marka alanı savunmasız.
ACOS her ay bir-iki puan tırmanır, son ajans “pazar rekabetçi” der. Yükselen CPC gerçek. Asıl sorun yönetilmeyen teklifler.
Reklama çok harcarsınız ama organik ilerlemez — kampanyalar para kelimelerinde rank besleyecek şekilde kurulmamıştır.
Teklif, liste, savunma, stok, fırsat ve DSP. 1 milyon doları geçen çoğu marka PPC girişinden fazlasına ihtiyaç duyar. Bir işhle başlayın. Parçalar çatışınca gerisini ekleyin.
Sponsored Products, Brands ve Display’de günlük teklif, bütçe ve arama terimi kontrolü.
Hizmeti gör →Auto ve broad’da dönüşen sorguları bulun — sonra takvime göre yükseltin veya kesin.
Hizmeti gör →Marka terimlerini ve listeleri conquesting ve hijacking’e karşı savunun.
Hizmeti gör →Çıkışı olan yapılandırılmış lansmanlar — sonsuza dek “agresif” değil.
Hizmeti gör →Ücretli sorguları taşıyan başlık, madde ve backend — yalnızca hacim değil.
Hizmeti gör →Programmatic display, video, audio, and Streaming TV on Amazon audiences — self-serve CPM, gated until Sponsored Products actually converts.
Hizmeti gör →Gizemli onboarding yok. Görünen bir masa ritmine dört hafta.
Mağaza linkini gönderin. Herkese açık listeyi okur, nereden başlayacağımı söylerim. Sızıntıları gösteremezsem reddederim.
Dönüşenler için exact, hasat için discovery, markada savunma. Sayfa satın alacağımız trafiği dönüştüremiyorsa liste geçişi.
Negatifler, teklifler ve her hafta yazılı change log. Açıklama olarak “pazar rekabetçi” yok.
Aydan aya. Katkı yapanı ölçekleriz. Yapmayanı keseriz. 12 aylık PDF’ye asla hapsolmazsınız.
Most brands read every page here before they write. They are hiring in private: who owns the account, what week one looks like, and whether the first step costs them Seller Central. Here is the answer.
Title, bullets, A+, reviews, brand defense, and obvious ad-real-estate problems. Storefront URL only — no Seller Central login until we agree to work.
If I cannot show the leaks, I decline. You are not added to a roster. A “no” is a complete answer, not a follow-up sequence.
Harvest, defense, listing pass, or “not yet.” Named in writing — not a 40-slide deck and a 12-month PDF.
Kurucular bu siteyi ajans gibi gezer: hesabı kim tutuyor, ilk 30 gün nasıl, ücret spend’in yüzdesi mi. Bu kartı her tedarikçide kullanın; cevaplar tutuyorsa mağaza linkini gönderin.
| Kurucuların baktığı | Tipik ajans | Bu masa |
|---|---|---|
| Who works the account? | A pod. You meet a closer. A junior runs the console. | Mansoor. One operator. Same person who replies and changes bids. |
| What is the first step? | A sales call, then Seller Central access before you have a written plan. | A free review of the public listing. Login only if we agree to work. |
| What do you get back? | A pitch deck. Sometimes a 90-day PDF nobody can audit. | Leaks I can already see, fit yes/no, and what week one would be. |
| Contract | Often 6–12 months so the agency can recoup onboarding. | Month to month. If the work is not moving the number, you leave. |
| How you pay | Often 10–20% of spend — the fee rises when you spend more, including on waste. | Flat fee after the review. Compare it to 30 days of zero-order search-term spend. |
| How you know work happened | A dashboard and “the market is competitive.” | A four-minute written change log every week. |
| ACOS guarantee | Sometimes promised. It is a red flag — Amazon sets the auction. | None. I show the leaks. I do not sell a number I cannot control. |
A sample of account patterns I keep seeing — and fixing. I will swap these for named client stories as soon as those brands say yes.
Same catalog. Same budget. The waste was unmanaged broad match and a campaign structure nobody had touched in months.
Read the work → Keyword harvest $11k / mo Waste removedThree prior agencies called the category expensive. The real problem was one-campaign-does-everything structure.
Read the work → Scale without torching ROAS $80k → $210k Ad revenue / moScaling usually means buying worse traffic. Harvesting the long tail is how both volume and ROAS can move together.
Read the work →Policy changes, fee updates, and ad-platform shifts — tracked so nothing blindsides the account. Each brief says who it hits and what to do this week.
Amazon’s Holiday 2026 post: fulfillment surcharge 15 Oct 2026–14 Jan 2027. Storage is a separate Oct–Dec window. Recalculate break-even ACOS before you raise Q4 bids.
Read the brief →Two fee clocks, inbound cutoffs, event ads, then harvest. Print this before you raise a single Q4 bid.
Read the brief →About Amazon: Prime Big Deal Days 6–7 Oct 2026. Holiday inbound for that badge was posted as 2 / 9 / 16 September (AWD / minimal / optimized). Ads follow inventory, not the press page.
Read the brief →ACOS, TACOS, IPI, Account Health, fees. Answer-first, then the weekly move. Calculators stay in your browser.
Models draft harvest tables and the weekly letter from exports. They do not log into Seller Central or set bids.
Read the playbook →Xnurta, Flywheel, and Cobalt after structure and a contribution floor — never unsupervised on a blended campaign.
Read the playbook →Cerebro and Keyword Scout estimate demand. The search-term report is the only list you already paid to test.
Read the playbook →Helium 10 and Jungle Scout suggest. Cobalt, Xnurta, and Teikametrics execute inside rails. Sellerboard sets the floor. Claude, Codex, Kimi, and Cursor draft the letter. Each product is its own crawlable page.
Örnek hesap örüntüleri — isimli müşteri alıntısı değil. Markalar evet deyince gerçek isimler gelir.
Sample pattern
“Our ACOS went from 42% to 24% in ninety days. Same catalog, same budget. The difference was someone actually managing the account every single day.”
Marcus T.Founder, kitchen goods — $4.2M/yrSample pattern
“Three agencies told us the category was just expensive. The account was restructured into single-keyword campaigns and wasted spend dropped about $11k a month.”
Priya S.CEO, supplements — $7.8M/yrSample pattern
“The weekly reporting is the part I did not know I needed. I can see where every dollar went, and the hero ASIN has held #2 organic for four months.”
Daniel R.Co-founder, pet supplies — $2.9M/yrMansoor. ASIN Experts is a one-operator desk — not a junior farm and not a 40-person pod. You talk to the person who changes the bids.
No. Month to month. If the work is not moving ACOS, rank, or wasted spend, you should not be stuck in a 12-month PDF.
Best fit is an FBA brand already spending on ads and feeling the leak — typically past about $1M in trailing revenue, or a serious launch with budget. If I cannot show the leaks on a review, I will say so.
Yes. Send the store link and a spend range. I read the public listing and tell you what I would fix first. No deck, no bait-and-switch webinar.
No. The first pass is the public listing — storefront or ASIN URL. I can already see title, bullets, A+, reviews, and obvious brand-defense gaps. Seller Central access comes only if we both agree to work.
Because I cannot tell you if I am a fit without seeing the catalog. A call without the listing is a sales conversation. A review with the listing is a diagnosis. You get the diagnosis first — leaks I can see, fit yes or no, and what week one would be.
No. Anyone who does is selling a number Amazon still sets in the auction. I show wasted spend, structure, and a week-one plan. That is the honest version of “what you get.”
Within 24 hours on business days. I am usually in the accounts Monday–Friday. Weekend notes wait until Monday unless something is on fire.
Either. Most brands start with PPC + a listing pass. Full desk is for when ads, listing, and defense are already fighting each other.
Yes — those seats are named on the operator stack. Helium 10 and Jungle Scout (JS) suggest keywords; the search-term report proves them. Cobalt, Xnurta, and Teikametrics execute only inside contribution rails. Sellerboard sets the P&L floor. Claude, Codex, Kimi, and Cursor draft analysis — they do not bid. Seller Central and the Ads Console stay source of truth.
Most 2026 retainers land around $1,500–$5,000 a month or 10–20% of ad spend. This desk is a flat month-to-month fee after a free review — not a percent that rises when you spend more. Compare the fee to 30 days of zero-order search-term spend first.
Two clocks: peak FBA storage from 1 October through December, and peak fulfillment from 15 October 2026 through 14 January 2027. Recalculate break-even ACOS before you raise bids. Dates are on the operator calendar — confirm live rates in Seller Central.
Not ready to send a listing?
Calculators, case studies, and Amazon Updates. Work email and a consent tick. No webinar.
Two doors, same desk
I read the public listing by hand. You get three things back: the leaks I can see without logging in, whether I am a fit, and what week one would be. If I cannot help, I say so.