The leaks I can see from the public listing
Title, bullets, A+, reviews, brand defense, and obvious ad-real-estate problems. Storefront URL only — no Seller Central login until we agree to work.
Services · Försvara
Brand Defense
If you are not bidding your brand, a competitor is.
Best fit: brands seeing rivals on their own detail pages
Week 1
Counter-layer if someone is already on your listings
ROAS
Usually the cheapest, highest-return spend in the account
Watch
New conquesting does not wait for a QBR
Brand defense is usually the highest-ROAS spend in the account. I layer exact branded keywords with product targeting on your own ASINs so rivals cannot sit on your detail page for cheap.
When conquesting shows up, the counter-layer goes in during the first week. We document who is on your listings and what it costs to hold the slot — so you can see the tax of doing nothing.
This is not “brand awareness.” It is keeping the shopper who already wanted you.
Who this is for
Brands that have never bid their own name, or that can already see conquesting on hero ASINs and have no counter-layer.
Who it is not for
Generic catalogs with no brand equity to defend. If nobody searches your name, we build demand first — not a vanity brand campaign.
How the work actually runs
01
See it
Check branded search, your own ASINs, and who is product-targeting the hero SKUs.
02
Cover it
Exact branded terms plus defend-your-listing targeting. Tight match so you are not buying generic junk on a brand campaign.
03
Answer it
If a rival is already there, we bid the slot and log the cost of holding it.
04
Watch it
New players get flagged in the weekly log. Defense is a habit, not a setup ticket.
What is in the workstream
- Branded exact campaigns
- Defend-your-listing product targeting
- Hijacker and copycat watch
- Brand analytics readouts
- Competitor ASIN exclusions where needed
- Share-of-voice notes on hero ASINs
- Week-one counter-layer for live conquesting
- Log of who showed up and what we did
Week one
I stand up branded exact, defend-your-listing product targeting, and a short list of known hijackers. Conquesting that is already live gets a counter-bid in week one, not next quarter.
Every week after
Exact branded keywords, product targeting on your ASINs, a watch for new conquesting, and a note in the log when a rival shows up.
FAQ
Is brand bidding a waste if I already rank #1 organic?
No. Competitors still buy the slot above you. Defense is usually cheaper than losing the shopper who already wanted you.
What if I have no branded search volume?
Then we do not force a brand campaign. We defend the listings themselves with product targeting, and we grow branded demand through the rest of the desk.
Do you also file Brand Registry complaints?
I flag hijackers and copycats I can see in ads. Legal takedowns and Brand Registry cases are a separate track if you need them.
Can this run without full PPC management?
Yes. Defense is a clean standalone workstream. It pairs best with PPC so bids on brand do not fight the rest of the structure.
This workstream on the free review
You do not need to hire it to find out if it belongs on the account. Send the public store link. I tell you whether this lever is leaking, whether I am the person to run it, and what week one would be.
Whether this desk is a fit
If I cannot show the leaks, I decline. You are not added to a roster. A “no” is a complete answer, not a follow-up sequence.
What week one would be
Harvest, defense, listing pass, or “not yet.” Named in writing — not a 40-slide deck and a 12-month PDF.
Capacity is limited because I work the accounts myself. The review is how we decide if this workstream belongs on yours.
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