The leaks I can see from the public listing
Title, bullets, A+, reviews, brand defense, and obvious ad-real-estate problems. Storefront URL only — no Seller Central login until we agree to work.
Services · Hela desken
Amazon Attribution
If it is not tagged, it is a story.
Best fit: brands already spending off Amazon who cannot see which clicks become Amazon orders
Tagged
Off-Amazon URLs actually hit Attribution
14-day
Orders Amazon saw, not Ads Manager’s story
Compare
DSP and Sponsored sit next to tagged external
Amazon Attribution is a 14-day tagged view of off-Amazon clicks that became Amazon orders. It is not a full multi-touch model and I will not sell it as one. It is how you stop arguing with a Meta dashboard.
This workstream is measurement. DSP, Sponsored Products, and listing still do the selling. Attribution tells you whether the email, the YouTube URL, or the Google campaign is actually landing.
I do not take over Google Ads. If your search agency will not place the tag, that is the first finding — not a 20-page media mix study.
Who this is for
Brands running Google, Meta, email, or influencer into Amazon who want tagged, 14-day Attribution readouts next to Sponsored ads — not two agencies with two truths.
Who it is not for
A Google Ads or Meta Ads management retainer. I set and read Amazon Attribution. I do not run your search and social accounts.
How the work actually runs
01
See tags
What is live, what dumps untagged traffic into Amazon.
02
Cover URLs
The campaigns you actually run get a tag. Unused “strategy” URLs do not.
03
Read 14-day
Orders, units, new-to-brand by source. Compared to Sponsored and DSP.
04
Decide
Cut the untagged story. Keep the source that Amazon can see.
What is in the workstream
- Amazon Attribution tag audit
- URL coverage for Google / Meta / email / influencer
- 14-day order and new-to-brand readout by source
- DSP vs tagged external vs Sponsored comparison
- Brand Registry note: Attribution needs it
- Weekly source table in the log
- No Google Ads or Meta management
- Honest limit: it is tagged last-click, not full MTA
Week one
I see what is tagged today. Untagged campaigns that dump into Amazon get a tag plan. We do not debate incrementality until the tag exists.
Every week after
Attribution tag coverage on the URLs you actually use. Orders, units, and new-to-brand by source. DSP and Sponsored compared against tagged external, not against a screenshot from Ads Manager.
FAQ
Do you manage Google or Meta?
No. I instrument Amazon Attribution and read it next to Sponsored and DSP. Your search/social buyer keeps those accounts.
Is this Amazon Marketing Cloud?
No. AMC is a different, heavier product. Attribution is the tagged 14-day report most brands actually need first.
Brand Registry required?
Yes. Attribution is a Brand Registry tool. Without it we cannot tag.
Will this prove incrementality?
It proves Amazon saw the tagged click and an order inside 14 days. That is not a lift study. I will not sell it as one.
This workstream on the free review
You do not need to hire it to find out if it belongs on the account. Send the public store link. I tell you whether this lever is leaking, whether I am the person to run it, and what week one would be.
Whether this desk is a fit
If I cannot show the leaks, I decline. You are not added to a roster. A “no” is a complete answer, not a follow-up sequence.
What week one would be
Harvest, defense, listing pass, or “not yet.” Named in writing — not a 40-slide deck and a 12-month PDF.
Capacity is limited because I work the accounts myself. The review is how we decide if this workstream belongs on yours.
Request a free reviewRelated workstreams
Amazon DSP
Programmatic display, video, audio, and Streaming TV on Amazon audiences — self-serve CPM, gated until Sponsored Products actually converts.
Amazon PPC Management
Daglig kontroll av bud, budget och söktermer över Sponsored Products, Brands och Display.
Reporting
Weekly numbers a founder can read: what changed, why, and what happens next.
Full Account Management
Ads, listing, försvar och DSP-mätning i en veckoplan.