Mansoor · especialista independiente en publicidad Amazon
Tu ACOS no es un misterio: es un problema de gestión. Soy Mansoor. Corro PPC, listing y defensa de marca en cuentas vivas: corto desperdicio, cosecho keywords que convierten y empujo ASINs a Página 1.
Sin contratos. Sin granja de juniors. Un operador: yo. La revisión gratis es una lectura escrita del listing público: fugas, encaje sí/no, semana uno.
Trabajo cuentas de amazon.es (ES, MX). Respuesta y revisión en Español. Tasas, ads y política se confirman en Seller Central.
Solo enlace público. Sin Seller Central hasta que acordemos. Respondo en 24 horas laborables.
Rangos de patrón de cuentas vivas, no totales de clientes con nombre. Los cambio por cifras con permiso en cuanto esas marcas digan sí.
La mayoría de cuentas “optimizadas” gotean en los mismos cuatro sitios. Si alguno te pega, la cuenta es una de ellas.
Campañas broad y auto sin control tiran presupuesto a términos irrelevantes — y nadie las ha negado en meses. Pagas a Amazon por no aprender nada.
Rivales corren product targeting en tus listings y se llevan al comprador en el momento de pedir. El real estate de marca está indefenso.
El ACOS sube uno o dos puntos al mes y la última agencia dijo “el mercado es competitivo.” Los CPC suben de verdad. El problema son los bids sin gestión.
Gastas fuerte en ads pero el orgánico no mejora — porque las campañas nunca se estructuraron para alimentar rank en tus money keywords.
Bids, listing, defensa, inventario, ofertas y DSP. La mayoría de marcas por encima de $1M necesita más que un login de PPC. Empieza con un trabajo. Añade el resto cuando las piezas se peleen.
Control diario de pujas, presupuesto y search terms en Sponsored Products, Brands y Display.
Ver servicio →Encuentra queries que convierten en auto y broad — luego promociona o mátalas con calendario.
Ver servicio →Defiende términos de marca y listings contra conquesting y hijacking.
Ver servicio →Lanzamientos estructurados con salida — no “agresivo” para siempre.
Ver servicio →Título, bullets y backend que sostienen queries de pago — no solo volumen.
Ver servicio →Programmatic display, video, audio, and Streaming TV on Amazon audiences — self-serve CPM, gated until Sponsored Products actually converts.
Ver servicio →Sin onboarding misterioso. Cuatro semanas hasta un ritmo de mesa que se ve.
Envía el enlace. Leo el listing público y digo por dónde empezaría. Si no puedo mostrar las fugas, declino.
Exact para converters, discovery para harvest, defensa de marca. Pase de listing si la página no convierte el tráfico que vamos a comprar.
Negativos, bids y un change log escrito cada semana. Nada de “el mercado es competitivo” como explicación.
Mes a mes. Escalamos lo que aporta. Cortamos lo que no. Nunca quedas atrapado en un PDF de 12 meses.
Most brands read every page here before they write. They are hiring in private: who owns the account, what week one looks like, and whether the first step costs them Seller Central. Here is the answer.
Title, bullets, A+, reviews, brand defense, and obvious ad-real-estate problems. Storefront URL only — no Seller Central login until we agree to work.
If I cannot show the leaks, I decline. You are not added to a roster. A “no” is a complete answer, not a follow-up sequence.
Harvest, defense, listing pass, or “not yet.” Named in writing — not a 40-slide deck and a 12-month PDF.
Los founders miran este sitio como una agencia: quién posee la cuenta, cómo son los primeros 30 días, si el fee es un porcentaje del spend. Usa esta tabla con cada vendor y envía el enlace si las respuestas aquí se sostienen.
| Qué miran los founders | Agencia típica | Esta mesa |
|---|---|---|
| Who works the account? | A pod. You meet a closer. A junior runs the console. | Mansoor. One operator. Same person who replies and changes bids. |
| What is the first step? | A sales call, then Seller Central access before you have a written plan. | A free review of the public listing. Login only if we agree to work. |
| What do you get back? | A pitch deck. Sometimes a 90-day PDF nobody can audit. | Leaks I can already see, fit yes/no, and what week one would be. |
| Contract | Often 6–12 months so the agency can recoup onboarding. | Month to month. If the work is not moving the number, you leave. |
| How you pay | Often 10–20% of spend — the fee rises when you spend more, including on waste. | Flat fee after the review. Compare it to 30 days of zero-order search-term spend. |
| How you know work happened | A dashboard and “the market is competitive.” | A four-minute written change log every week. |
| ACOS guarantee | Sometimes promised. It is a red flag — Amazon sets the auction. | None. I show the leaks. I do not sell a number I cannot control. |
A sample of account patterns I keep seeing — and fixing. I will swap these for named client stories as soon as those brands say yes.
Same catalog. Same budget. The waste was unmanaged broad match and a campaign structure nobody had touched in months.
Read the work → Keyword harvest $11k / mo Waste removedThree prior agencies called the category expensive. The real problem was one-campaign-does-everything structure.
Read the work → Scale without torching ROAS $80k → $210k Ad revenue / moScaling usually means buying worse traffic. Harvesting the long tail is how both volume and ROAS can move together.
Read the work →Policy changes, fee updates, and ad-platform shifts — tracked so nothing blindsides the account. Each brief says who it hits and what to do this week.
Amazon’s Holiday 2026 post: fulfillment surcharge 15 Oct 2026–14 Jan 2027. Storage is a separate Oct–Dec window. Recalculate break-even ACOS before you raise Q4 bids.
Read the brief →Two fee clocks, inbound cutoffs, event ads, then harvest. Print this before you raise a single Q4 bid.
Read the brief →About Amazon: Prime Big Deal Days 6–7 Oct 2026. Holiday inbound for that badge was posted as 2 / 9 / 16 September (AWD / minimal / optimized). Ads follow inventory, not the press page.
Read the brief →ACOS, TACOS, IPI, Account Health, fees. Answer-first, then the weekly move. Calculators stay in your browser.
Models draft harvest tables and the weekly letter from exports. They do not log into Seller Central or set bids.
Read the playbook →Xnurta, Flywheel, and Cobalt after structure and a contribution floor — never unsupervised on a blended campaign.
Read the playbook →Cerebro and Keyword Scout estimate demand. The search-term report is the only list you already paid to test.
Read the playbook →Helium 10 and Jungle Scout suggest. Cobalt, Xnurta, and Teikametrics execute inside rails. Sellerboard sets the floor. Claude, Codex, Kimi, and Cursor draft the letter. Each product is its own crawlable page.
Patrones de muestra — no citas de clientes con nombre. Los nombres reales van aquí cuando esas marcas digan sí.
Sample pattern
“Our ACOS went from 42% to 24% in ninety days. Same catalog, same budget. The difference was someone actually managing the account every single day.”
Marcus T.Founder, kitchen goods — $4.2M/yrSample pattern
“Three agencies told us the category was just expensive. The account was restructured into single-keyword campaigns and wasted spend dropped about $11k a month.”
Priya S.CEO, supplements — $7.8M/yrSample pattern
“The weekly reporting is the part I did not know I needed. I can see where every dollar went, and the hero ASIN has held #2 organic for four months.”
Daniel R.Co-founder, pet supplies — $2.9M/yrMansoor. ASIN Experts is a one-operator desk — not a junior farm and not a 40-person pod. You talk to the person who changes the bids.
No. Month to month. If the work is not moving ACOS, rank, or wasted spend, you should not be stuck in a 12-month PDF.
Best fit is an FBA brand already spending on ads and feeling the leak — typically past about $1M in trailing revenue, or a serious launch with budget. If I cannot show the leaks on a review, I will say so.
Yes. Send the store link and a spend range. I read the public listing and tell you what I would fix first. No deck, no bait-and-switch webinar.
No. The first pass is the public listing — storefront or ASIN URL. I can already see title, bullets, A+, reviews, and obvious brand-defense gaps. Seller Central access comes only if we both agree to work.
Because I cannot tell you if I am a fit without seeing the catalog. A call without the listing is a sales conversation. A review with the listing is a diagnosis. You get the diagnosis first — leaks I can see, fit yes or no, and what week one would be.
No. Anyone who does is selling a number Amazon still sets in the auction. I show wasted spend, structure, and a week-one plan. That is the honest version of “what you get.”
Within 24 hours on business days. I am usually in the accounts Monday–Friday. Weekend notes wait until Monday unless something is on fire.
Either. Most brands start with PPC + a listing pass. Full desk is for when ads, listing, and defense are already fighting each other.
Yes — those seats are named on the operator stack. Helium 10 and Jungle Scout (JS) suggest keywords; the search-term report proves them. Cobalt, Xnurta, and Teikametrics execute only inside contribution rails. Sellerboard sets the P&L floor. Claude, Codex, Kimi, and Cursor draft analysis — they do not bid. Seller Central and the Ads Console stay source of truth.
Most 2026 retainers land around $1,500–$5,000 a month or 10–20% of ad spend. This desk is a flat month-to-month fee after a free review — not a percent that rises when you spend more. Compare the fee to 30 days of zero-order search-term spend first.
Two clocks: peak FBA storage from 1 October through December, and peak fulfillment from 15 October 2026 through 14 January 2027. Recalculate break-even ACOS before you raise bids. Dates are on the operator calendar — confirm live rates in Seller Central.
Not ready to send a listing?
Calculators, case studies, and Amazon Updates. Work email and a consent tick. No webinar.
Two doors, same desk
I read the public listing by hand. You get three things back: the leaks I can see without logging in, whether I am a fit, and what week one would be. If I cannot help, I say so.