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Services · Channels

Google Shopping & Performance Max

PMax is not “set and forget.”

Best fit: catalogs with a clean product feed ready for Shopping / PMax

Feed Blockers named before budget rises
Brand Exclusions set on purpose
Cap PMax cannot silently eat Search

Shopping and PMax need a healthy feed and clear brand rules. I will not scale PMax on a broken Merchant Center.

Brand exclusions and landing rules matter as much as creative. Weak Shopify or Amazon landings get fixed or paused.

Who this is for

Brands with Shopping feed access who want Shopping + PMax run next to Search — not instead of it.

Who it is not for

Feed engineering for custom ERPs, or YouTube production.

How the work actually runs

01

Feed first

Errors and disapprovals before spend.

02

Structure

Shopping vs PMax roles.

03

Protect brand

Exclusions and caps.

04

Weekly

What Google bought; what we cut.

What is in the workstream

  • Merchant Center diagnostic pass
  • Shopping campaign structure
  • PMax with brand exclusion rules
  • Landing page checks
  • Weekly spend and query themes log
  • No ROAS guarantee

Week one

Merchant Center health + PMax brand exclusion check. Fix feed blockers before raising budgets.

Every week after

Feed diagnostics, brand exclusions, search-theme notes, and spend caps. Log what Google actually bought.

FAQ

Is Search included?

Search is its own workstream. Many brands run both.

Do you fix my ERP feed?

I diagnose Merchant Center. Custom feed engineering is out of scope.

Paquetes con precio para este trabajo

PPC y listing son tarifa plana. Claims: un porcentaje de lo que Amazon paga de verdad. Amazon sigue decidiendo Account Health.

Feed + PMax

$1,797 / month

Shopping + PMax — 1 month

Shopping and Performance Max with feed diagnostics and spend caps.

  • Feed diagnostic
  • Shopping + PMax
  • Brand exclusions
  • Weekly log

Merchant Center health first. Brand exclusions. No ROAS guarantee.

Todos los paquetes →

This workstream on the free review

You do not need to hire it to find out if it belongs on the account. Send the public store link. I tell you whether this lever is leaking, whether I am the person to run it, and what week one would be.

01

The leaks I can see from the public listing

Title, bullets, A+, reviews, brand defense, and obvious ad-real-estate problems. Storefront URL only — no Seller Central login until we agree to work.

02

Whether this desk is a fit

If I cannot show the leaks, I decline. You are not added to a roster. A “no” is a complete answer, not a follow-up sequence.

03

What week one would be

Harvest, defense, listing pass, or “not yet.” Named in writing — not a 40-slide deck and a 12-month PDF.

Request a free review

Capacity is limited because I work the accounts myself. The review is how we decide if this workstream belongs on yours.

Request a free review

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Inbox

Request received.

I will be in touch within 24 hours — usually sooner on a weekday. Same person on the other side.