Is Amazon DSP right for you?

Direct answer: DSP is Amazon’s programmatic buyer (CPM) for display, online video, audio, and Streaming TV across Amazon properties and third-party supply. Sponsored Display is the cheaper CPC remarketing layer. If you cannot hold Page 1 on money keywords, fix Sponsored Products first. Self-serve retargeting is the honest start; Amazon’s managed-service typical floor is about $50,000 USD.

Order of operations

1. Sponsored Products converting on money keywords.
2. Sponsored Display remarketing if the audience is on-Amazon and CPC still makes sense.
3. DSP remarketing flight, frequency-capped, reported on DPV and NTB next to Sponsored — not last-click ROAS.
4. Streaming TV only after display DPV and creative pass.
5. AMC queries for overlap once DSP is actually spending.

See also: DSP vs Sponsored Display and the Amazon DSP workstream.