Amazon DSP vs Sponsored Display

Direct answer: Sponsored Display is mostly CPC, endemic, listing-built creative, on-Amazon remarketing and product targeting. Amazon DSP is CPM programmatic: custom creative, Amazon properties plus third-party supply, online video, audio, and Streaming TV. Prove search, then SD remarketing, then a DSP flight. Amazon Marketing Cloud answers overlap — it is not required to launch retargeting.

Use this, not a deck

	Sponsored Display	Amazon DSP
Who	Brands selling on Amazon (endemic)	Endemic and non-endemic
Pay	Mostly CPC	CPM
Where	Amazon + limited off-Amazon	Amazon.com, Prime Video, Twitch, Fire, open web
Creative	Mostly auto from the listing	Custom display / video / STV
First use	Views remarketing, product targeting	Remarketing, then in-market, then STV

Amazon’s managed DSP service typically wants about $50,000 USD. Self-serve has no published dollar floor — the real floor is “can you fund a flight without starving Sponsored Products.” Streaming TV waits until display DPV and frequency are sane.