The leaks I can see from the public listing
Title, bullets, A+, reviews, brand defense, and obvious ad-real-estate problems. Storefront URL only — no Seller Central login until we agree to work.
Services · Wachstum
Budget-Pacing
A flat 24-hour bid is how you buy night-shift waste.
Best fit: budget gone by noon, or spend in hours that never sell
Clock
Spend follows converting hours, not Amazon’s default
Roles
Discovery cannot eat exact’s budget
Events
Peak days are paced, not hoped
Hour-of-day and day-of-week patterns are real in most catalogs. Budgets get paced to converting windows. The hours that only produce clicks get cut.
Campaign roles need their own caps. If auto can spend the whole account by lunch, exact never gets a chance to work.
The platform keeps moving the levers. I use whatever mix of budgets, rules, and schedules actually controls the clock for that account — not a 2018 blog post about dayparting.
Who this is for
Accounts with clear hour-of-day or day-of-week patterns, Prime-event pacing problems, or campaign roles that steal budget from each other.
Who it is not for
Tiny budgets where Amazon’s own throttling is the whole story. We will still look — some “pacing issues” are just $20/day on a $3 CPC.
How the work actually runs
01
Read the clock
Hours and days that convert vs hours that only click. Most catalogs have a shape.
02
Cap roles
Discover, exact, defense, launch — each gets a budget job. They do not share a single hose.
03
Cut waste hours
Whatever lever Amazon currently gives us — schedules, rules, or budget timing.
04
Events
Prime and BFCM get a written pace. We do not “see how it goes” at 6am on event day.
What is in the workstream
- Hour-of-day conversion read
- Day-of-week patterns
- Dead-hour cut lists
- Budget caps by campaign role
- Discovery vs exact vs defense split
- Peak-event pacing (Prime, BFCM, lightning)
- Mid-day recovery rules if budget burns early
- Weekly note on what the clock did
Week one
Pull hour-of-day and day-of-week conversion. Cut dead hours. Split budgets so discovery cannot starve exact. Write the event calendar if one is coming.
Every week after
Hour and day patterns, caps by campaign role (discover vs exact vs defense), and peak-event pacing so Prime Day is a plan, not a panic.
On this workstream’s desk
Named seats, not a logo wall. Each page says the job, the rail, and what still has to happen in Seller Central or the Ads Console.
Xnurta
Xnurta AI Actions, AMC HubSponsored ads, DSP, and AMC in one execution layer — AI actions for bids, harvest, and pacing, with the operator still owning strategy and kill rules.
Teikametrics
Flywheel, Teikametrics ARIGoal-based Amazon ads automation that can ingest COGS and inventory — used when the target is contribution, not a folklore ACOS.
Jungle Scout Cobalt
Cobalt, JS CobaltEnterprise Amazon intelligence plus ad automation: Seller Central, Vendor Central, and Ads in one layer — used when a catalog is too large for a spreadsheet harvest.
FAQ
Does Amazon still support dayparting?
The platform keeps moving the levers. I use whatever mix of budgets, rules, and schedules actually controls the clock for that account.
Is this just lowering bids at night?
Sometimes. Sometimes it is stopping discovery from stealing the day. The diagnosis comes first.
Will I miss sales in off hours?
If those hours convert, we keep them. We cut hours that spend without sales — not hours you like the idea of.
Can this run without full PPC?
Yes, if structure is already clean. On a blended mess, pacing a broken campaign just wastes more slowly.
This workstream on the free review
You do not need to hire it to find out if it belongs on the account. Send the public store link. I tell you whether this lever is leaking, whether I am the person to run it, and what week one would be.
Whether this desk is a fit
If I cannot show the leaks, I decline. You are not added to a roster. A “no” is a complete answer, not a follow-up sequence.
What week one would be
Harvest, defense, listing pass, or “not yet.” Named in writing — not a 40-slide deck and a 12-month PDF.
Capacity is limited because I work the accounts myself. The review is how we decide if this workstream belongs on yours.
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Vier-Minuten-Change-Log jede Woche — kein Dashboard-Theater.