Results · PPC rebuild

Kitchen brand: 42% ACOS to 24% in 90 days

Same catalog. Same budget. The waste was unmanaged broad match and a campaign structure nobody had touched in months.

KitchenCategory

$4.2M / yearBrand scale

90 daysWindow

42% → 24%ACOS

42% → 24% ACOS in 90 days

Same $ Ad budget held flat

Daily Search-term control

The challenge

Broad and auto campaigns were eating most of the budget on irrelevant search terms.
Hero ASINs had no exact-match home, so converting queries never got a bid of their own.
Weekly “reports” showed ACOS going up with no change log of what was actually done.

The approach

Paused anything that had spent without a sale, then harvested converters into exact campaigns.
Set a margin floor per ASIN so scale could not outrun contribution.
Sent a four-minute written change log every week so the founder could see the work.

This is the pattern I see on most “already optimized” accounts: the structure looks busy, the search-term report is a graveyard, and nobody has negated in weeks.

The fix is not a new tool. It is a harvest loop — discover, prove, exact, negate — run every week until wasted spend has nowhere to hide.

If this looks like your account, send the store link. I will tell you whether the same work applies.

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