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Cutting ACOS in 30 days
Direct answer: High ACOS is unmanaged search terms, leftover auto campaigns, and bids nobody has touched. The 30-day prune: pause spend-without-sales, harvest converting queries into exact, and put broad/auto on a discovery-only budget.
Do that every week and ACOS drops because wasted spend is gone — not because you stopped advertising. Pair it with break-even ACOS per SKU so you do not “win” ACOS on a product that cannot carry ads after fees.
FAQ
Will this kill rank?
It kills junk traffic. Money keywords stay in exact. Rank on terms that never converted was never rank you wanted.
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