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How to cut wasted Sponsored Products spend
10+ clicks, 0 orders → negative. Harvest converters into exact. Run it every week, not once a quarter.
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Playbooks I use on live accounts.
Evergreen. Separate from the Amazon Updates desk, which is for dated policy and fee briefs.
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FBA fees and peak storage as a bid input
When fees or peak storage move, contribution moves. Recalculate break-even ACOS the same week — not after Q4.
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Amazon Account Health and ODR: the daily check
ODR must stay under 1%. FBM offer deactivation can kill an advertised ASIN without taking down the account.
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IPI below 400: what happens and what to do
IPI under 400 typically means FBA storage limits. Check it weekly. Ads cannot fix a replenishment cap.
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ACOS vs TACOS vs break-even ACOS
ACOS is ad efficiency. TACOS is paid-traffic dependence. Break-even ACOS is the bid ceiling after fees. Manage all three.
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Advanced keyword harvesting
Auto and broad exist to discover. Exact exists to scale. Mixing them in one campaign is how accounts stall.
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Is Amazon DSP right for you?
DSP is off-Amazon retargeting and awareness. It is not a substitute for Sponsored Products.
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Defensive brand bidding
If you are not bidding on your brand, a competitor is. Defense is usually the highest-ROAS spend in the account.
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The organic halo effect
Amazon ranks ASINs that convert on a keyword, paid or organic. PPC is the accelerator — not a forever tax.
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Cutting ACOS in 30 days
Stop the bleed. Pause spend-without-sales, harvest converters into exact, and put auto on a discovery leash.
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