The leaks I can see from the public listing
Title, bullets, A+, reviews, brand defense, and obvious ad-real-estate problems. Storefront URL only — no Seller Central login until we agree to work.
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A deal without a bid and inventory plan is a ranking gift to whoever still has stock.
Best fit: catalogs that run Prime Day / BFCM and then wonder why ACOS exploded
Floor
Every coupon has a break-even ACOS attached
Calendar
Prime Day and Q4 are a plan, not a surprise
Exit
Bids ease when the deal ends
Deals are a conversion lever, not a marketing holiday. Coupons, Lightning Deals, and Prime Exclusive Discounts change the floor. If we do not recalculate break-even ACOS before we raise bids, the event is a donation.
I keep a calendar: Prime Day windows, Black Friday 27 Nov 2026, Cyber Monday 30 Nov, Q4 fulfillment surcharge dates. Inbound has to land before the click, not during it.
Amazon awards Lightning Deals. I do not sell access. I make sure the listing, the coupon, the bid cap, and the inventory can survive the traffic if the deal lands.
Who this is for
FBA brands that use coupons, Lightning Deals, or Prime Day and need the promo, the bid, and the inbound plan in the same week.
Who it is not for
A “we will get you a Lightning Deal” promise I cannot control — Amazon awards deals. I prepare the ASIN so that if you get one, it does not torch the account.
How the work actually runs
01
List live promos
Coupons, deals, PED. ASIN, discount, floor, inventory days.
02
Recalculate
Break-even ACOS after the discount and peak fees. That number caps the bid.
03
Schedule
Inbound and creative before the event, not during it.
04
Exit
When the promo ends, structure and bids go back to the weekly desk — not leftover “event” campaigns.
What is in the workstream
- Coupon and deal audit vs contribution floor
- Prime Day / BFCM / Q4 promo calendar
- Lightning Deal and PED readiness (no award promise)
- Bid caps for event ASINs
- Coupon stacking check so discounts do not double-kill margin
- Inventory vs promo duration
- Exit: when the deal ends, bids come down
- Event note in the weekly log
Week one
I list every live coupon and deal, the ASINs they sit on, and whether contribution still holds after the discount and the ad. Anything that fails the floor gets a recommendation to kill, not “see how Prime Day goes.”
Every week after
Promo calendar vs inventory vs break-even ACOS. Coupons that still contribute. Event ASINs with a bid cap and an exit. Dead coupons pulled.
FAQ
Can you guarantee a Lightning Deal?
No. Amazon awards them. Anyone who sells a guaranteed Lightning Deal is selling something they do not control. I get the ASIN ready so a deal does not wreck contribution.
Do coupons always help rank?
They can lift conversion. They also cut margin. If the floor dies, rank bought with a coupon is unprofitable rank.
Is this only for Prime Day?
Prime Day is the loud week. Coupons and PED run all year. The calendar includes Q4 2026 fee windows so we do not raise bids into peak fulfillment blind.
Do you set the coupon in Seller Central?
Yes, when we are on the desk together. The review can already see which live coupons are on the public listing.
This workstream on the free review
You do not need to hire it to find out if it belongs on the account. Send the public store link. I tell you whether this lever is leaking, whether I am the person to run it, and what week one would be.
Whether this desk is a fit
If I cannot show the leaks, I decline. You are not added to a roster. A “no” is a complete answer, not a follow-up sequence.
What week one would be
Harvest, defense, listing pass, or “not yet.” Named in writing — not a 40-slide deck and a 12-month PDF.
Capacity is limited because I work the accounts myself. The review is how we decide if this workstream belongs on yours.
Request a free review