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Services · Channels

Google Search Ads

Branded search is not a trophy. Waste still burns.

Best fit: brands already converting on Amazon who want Google Search without a vanity ROAS story

Harvest Converters promoted; waste negated
Floor Bids respect contribution, not vanity ROAS
Log You see what changed each week

Google Search on this desk uses the same loop as Amazon PPC: discover, promote converters, negate the rest, bid against contribution — not against last month’s ROAS screenshot.

Amazon Attribution stays available so off-Amazon clicks that become Amazon orders are tagged. Managing Google Search does not replace Attribution; it feeds it.

No ROAS guarantee. Google still runs the auction.

Who this is for

Commerce brands ready to invite the desk into Google Ads (MCC). You keep the account.

Who it is not for

YouTube creative production, Demand Gen creative studio, or Meta Ads management in v1.

How the work actually runs

01

MCC invite

You invite the desk. No password share.

02

Cut waste

Broad junk and broken landings pause first.

03

Harvest loop

Weekly query promote/negate.

04

Scale

Only queries that clear the floor.

What is in the workstream

  • Campaign structure (brand / non-brand)
  • Weekly search-term harvest
  • Negative keyword shipping
  • RSA testing notes
  • Landing URL rules (Shopify or Amazon Attribution)
  • MCC invite — you keep login
  • Four-minute weekly log
  • No ROAS / ACOS guarantee

Week one

Structure read: campaigns, match types, brand vs non-brand, landing URLs. Pause the obvious waste before we scale.

Every week after

Search-term harvest, negatives, RSA notes, and bid caps against a floor you approve. Written log.

FAQ

Do you still set Amazon Attribution?

Yes, when traffic should be measured into Amazon. Search management and Attribution are complementary.

Meta Ads?

Not in this workstream. Ask if you need a referral — I do not sell Meta creative retainers in v1.

ROAS guarantee?

No. Same rule as Amazon: no performance guarantees.

この仕事の価格付きパッケージ

PPCと出品は定額。ClaimsはAmazonが実際に払った額のパーセント。Account HealthはAmazonが決める。

全パッケージ →

This workstream on the free review

You do not need to hire it to find out if it belongs on the account. Send the public store link. I tell you whether this lever is leaking, whether I am the person to run it, and what week one would be.

01

The leaks I can see from the public listing

Title, bullets, A+, reviews, brand defense, and obvious ad-real-estate problems. Storefront URL only — no Seller Central login until we agree to work.

02

Whether this desk is a fit

If I cannot show the leaks, I decline. You are not added to a roster. A “no” is a complete answer, not a follow-up sequence.

03

What week one would be

Harvest, defense, listing pass, or “not yet.” Named in writing — not a 40-slide deck and a 12-month PDF.

Request a free review

Capacity is limited because I work the accounts myself. The review is how we decide if this workstream belongs on yours.

Request a free review

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Inbox

Request received.

I will be in touch within 24 hours — usually sooner on a weekday. Same person on the other side.