Operator stack · Piattaforme ads
Teikametrics on this Amazon desk
Flywheel only works after you split the goals.
Also searched as Flywheel, Teikametrics ARI
Teikametrics Flywheel is profit-aware PPC automation. You set a goal — target ACOS, TACOS, new-to-brand share, or a margin number that includes COGS — and the engine moves bids and harvests toward it. That is the right frame. Most “AI PPC” tools optimize a vanity ROAS and call it strategy.
The failure mode is one blended goal on a blended account. Brand defense, generic exact, and discovery cannot share a TACOS target. I split the campaigns first, load real COGS (or a contribution floor from Sellerboard), then let Flywheel work inside those lanes. Inventory-aware throttling is useful: ads should slow before a stockout, not after.
If the catalog is small and already harvested by hand, Flywheel is optional. If the catalog is wide and the founder already pays for Teikametrics, we operate that seat instead of stacking a second robot.
What it is for
Run bid and harvest automation toward a named goal (break-even ACOS, TACOS, or a profit threshold) per campaign type — after brand / generic / competitor are no longer blended.
What it is not
Not a DSP-first platform. Not a reason to skip the harvest loop. Not Walmart-or-bust on this desk (Amazon is the work).
Source of truth: Contribution floor and Ads Console. Flywheel is allowed to chase a goal I named — not a default “industry ACOS.”
What actually gets used
- Goal-based bids on Sponsored Products / Brands / Display after structure is clean
- COGS / contribution inputs so “target ACOS” is not a forum number
- Inventory-aware throttling on heroes that will stock out
- Harvest toward exact — reviewed against the search-term report, not trusted blindly
- Founder log still names what Flywheel moved and what I overrode
How it shows up in the week
Segment
Brand, generic, competitor, discovery — each gets a Flywheel goal. One catalog-wide TACOS goal is how the engine misunderstands defense.
Floor
Load contribution from FBA Fee Preview + COGS. Flywheel does not invent a margin.
Override
If the engine harvests junk or bids through a floor, I kill the rule the same week.
Scope
Amazon ads. This desk does not turn Teikametrics into a Walmart/TikTok overlay.
Workstreams this seat supports
Amazon PPC Management
Controllo quotidiano di bid, budget e search term su Sponsored Products, Brands e Display.
Budget Pacing
Spend the budget when the ASIN converts, not when Amazon wants the click.
Inventory & IPI
Restock, stranded, and IPI pacing so ads do not buy rank into a stockout — especially through Q4 fee windows.
Reporting
Weekly numbers a founder can read: what changed, why, and what happens next.
Full Account Management
Ads, scheda, difesa e misura DSP in un piano settimanale.
FAQ
Is Teikametrics the same as hiring an Amazon PPC manager?
No. Flywheel is software. This desk is the person who sets goals, splits campaigns, and overrides the engine. A login is not management.
Do you take Teikametrics’ percent-of-spend fee as your retainer?
No. Software fees are software fees. The desk is a flat month-to-month operator fee after the review — not a stacked percent of ad spend.
Can Flywheel run DSP?
Sponsored ads are the honest core. DSP stays the DSP workstream (and Xnurta/Cobalt when those seats exist). I will not stretch Flywheel into a full-funnel story it does not own.
Do I have to switch off my Teikametrics seat?
Usually no. If the seat is already paid, we operate it correctly instead of ripping it out for sport.
Helium 10, Jungle Scout, Cobalt, Xnurta, Teikametrics, Sellerboard, Claude, Codex, Kimi, and Cursor are trademarks of their owners. ASIN Experts is not affiliated with, certified by, or endorsed by those companies or Amazon.com, Inc. Seats are the operator’s or the brand’s — this desk does not resell the software.
Tools are how the desk runs. The review is still your public listing — leaks, fit, week one. No software upsell on that pass.
Request a free reviewThe rest of the stack
Helium 10
Reverse-ASIN and seed-keyword research (Cerebro, including Magnet) so listings and exact campaigns start from real demand — then the search-term report decides.
Jungle Scout
Keyword Scout, product database, and sales estimates as a second research lens — especially when Helium 10 and Jungle Scout disagree on volume.
Jungle Scout Cobalt
Enterprise Amazon intelligence plus ad automation: Seller Central, Vendor Central, and Ads in one layer — used when a catalog is too large for a spreadsheet harvest.
Xnurta
Sponsored ads, DSP, and AMC in one execution layer — AI actions for bids, harvest, and pacing, with the operator still owning strategy and kill rules.