The leaks I can see from the public listing
Title, bullets, A+, reviews, brand defense, and obvious ad-real-estate problems. Storefront URL only — no Seller Central login until we agree to work.
Services · Convertire
Listing Images
If SQP says you impress and nobody clicks, the main image is the job.
Best fit: traffic that will not click — or clicks that bounce off a white-background only pack
Main
The grid image has a job: win the click
Stack
Each slot answers an objection, not a mood
Brief
Your designer shoots against a list, not vibes
Agencies sell “design.” The job is click-through and conversion. Main image wins the grid. Secondary images answer the objection that kills the buy. Infographics belong in the stack only if they are readable on a phone.
I write the brief from the listing and from SQP: which queries you already show for, and what the shopper still does not believe. Then we sequence the slots. Pretty is optional. Specific is not.
I am not a studio. If you have a designer, they get a brief they can shoot against. If you do not, we still name the shots — you are not paying me to guess in Photoshop.
Who this is for
Catalogs whose Search Query Performance or ads show impressions without clicks, or clicks without conversion that a stronger image stack could fix.
Who it is not for
A photo studio. I brief and sequence the stack, mark what Amazon will reject, and tell you what to shoot. I do not run lights and a seamless.
How the work actually runs
01
See the leak
Impress-no-click on SQP or ads. That is an image and title problem until proven otherwise.
02
Brief the stack
Main image, six secondaries, what not to put in slot one. Phone-readable.
03
Policy pass
Text-heavy mains, badges, and props Amazon will reject get cut in the brief — not after a failed upload.
04
Ship and watch CTR
When the stack goes live, CTR and conversion go in the log. Pretty without a move is a moodboard.
What is in the workstream
- Main-image CTR diagnosis
- Secondary stack sequence (what each slot must prove)
- Infographic and comparison-chart brief
- Amazon image-policy rejects named in advance
- Launch ASINs get a stack brief before spend
- SQP impress-no-click list tied to the main image
- Notes in the weekly log when a stack changes
- Handoff a designer can actually shoot
Week one
I read the live image stack on hero ASINs against the queries you already impress. You get a punch-list: main image, what the next six slots must prove, and what Amazon’s image rules will bounce.
Every week after
Main-image and stack notes against CTR and conversion. New ASIN launches get an image brief before we buy traffic. Policy rejects get rewritten, not argued with.
FAQ
Do you design the images?
I brief and sequence them. I do not run a design farm. If a file needs a designer, you will know on week one — not after a month of “concepts.”
Is this the same as A+ Content?
No. A+ sits below the fold. The image stack is what you see in search and at the top of the PDP. They should agree. They are different modules.
Will Amazon reject lifestyle on the main image?
Main image rules are strict: product on white, no badges, no text. Lifestyle belongs in secondaries. I will not brief a main image that fails the style guide on purpose.
Can this run without PPC?
Yes. Organic CTR still matters. It pairs best with SQP so we know which queries you already impress.
This workstream on the free review
You do not need to hire it to find out if it belongs on the account. Send the public store link. I tell you whether this lever is leaking, whether I am the person to run it, and what week one would be.
Whether this desk is a fit
If I cannot show the leaks, I decline. You are not added to a roster. A “no” is a complete answer, not a follow-up sequence.
What week one would be
Harvest, defense, listing pass, or “not yet.” Named in writing — not a 40-slide deck and a 12-month PDF.
Capacity is limited because I work the accounts myself. The review is how we decide if this workstream belongs on yours.
Request a free reviewRelated workstreams
Listing SEO
Titolo, bullet e backend che reggono le query a pagamento — non solo volume.
A+ Content & Stores
Premium A+, Brand Story, and Store modules that support both conversion and the shopping assistant.
Brand Analytics
Search Query Performance, market basket, and share-of-voice — used as a weekly bid and listing input, not a quarterly slide.
Product Launches
Lanci strutturati con exit — non “aggressivo” per sempre.