Free ASIN audit
One listing. A scored checklist. A one-page note back.
Most “high ACOS” is either a page that cannot convert the click, or search terms with 10+ clicks and zero orders. This audit separates those two. You run the public checks here. I write the same ASIN back — brief, in order, no webinar.
Lavoro account amazon.it (IT). Risposta e review in Italiano. Fee, ads e policy si confermano in Seller Central.
Public detail page only. Confirm live title rules and fees in Seller Central.
Public listing score
Tick what is already true on the live page
Eight checks. This is the conversion ceiling ads are buying. Unticked rows are the brief — they are also the order I write the audit.
0 / 8already true
Tick the rows that already hold. The score tells you whether to touch bids this week.
Written audit
I open the same page and write it back
The checklist is yours in the browser. The email is a one-page read from me: what I can see, the three moves, and whether ads should wait. Same person. Within 24 hours on a weekday.
- Title / Item Highlights vs the 75 + 125 split — and whether Amazon already rewrote you.
- Main image and gallery vs the neighbors on the money keyword.
- Bullets, A+, proof, Buy Box — then whether PPC should wait on this ASIN.
Not a full account rebuild. Not Seller Central. Not a guarantee. If the catalog needs the desk, that is a separate month-to-month hire after we both say yes.
Questions
What is a free ASIN audit?
Two layers. On this page you score the public listing in a few minutes — title length, Item Highlights, images, bullets, A+, proof, Buy Box — and you get a brief call on whether ACOS is a listing problem or a PPC problem. Then you send the ASIN. I write back a one-page note on that same listing: what is leaking, what to fix first, and whether ads should wait. No Seller Central. No 12-month PDF.
How is this different from the free review?
The review is a catalog-level fit check: store link, spend range, whether I would take the account, what week one would be. The ASIN audit is one hero listing, scored against the conversion ceiling that ads are buying. Same operator. Different question.
Do you need Seller Central?
No. I open the public detail page. Title, highlights, images, bullets, A+, reviews, and Buy Box are visible without a login. Search-term waste stays in your console until we both say yes.
What do I get back?
A short written diagnosis — usually under a page. What I can see on the listing, the three moves I would make this week, and whether raising bids would just buy a page that cannot convert. I reply within 24 hours on a weekday.
Why 75 characters?
Amazon’s title (item name) cap of 75 characters including spaces took effect 27 July 2026 in all categories except media. Item Highlights add up to 125 searchable characters under the title. Confirm the live help page in Seller Central — Amazon can still move a date or a display rule.
Will this cut my ACOS?
If conversion is the leak, a clearer title, main image, and first bullet drop ACOS on every keyword at once — without touching bids. If search terms with 10+ clicks and 0 orders are the leak, the listing pass will not save you. The quiz on this page exists so you do not work the wrong side first.
Is the audit actually free?
Yes. One hero ASIN. Public listing. Written note. If the page shows you need the desk, that is a separate month-to-month conversation.
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