The leaks I can see from the public listing
Title, bullets, A+, reviews, brand defense, and obvious ad-real-estate problems. Storefront URL only — no Seller Central login until we agree to work.
Services · Grow
Sponsored Brands & Video
The search bar is a different auction. Treat it like one.
Best fit: Brand Registry catalogs whose SP already converts
Split
SB is not blended into Sponsored Products ACOS
Video
Runs only when destination and creative can convert
Bar
Headline slot on queries that deserve the brand
Sponsored Brands video sits in its own auction. It does not compete with your Sponsored Products bid — which is why agencies dump budget into it and call the blended ACOS “fine.” I keep SB on a leash: headline and collection for branded and category queries that deserve the bar, video only when the creative and the destination can take the click.
The destination is half the workstream. A Store that has not been touched in a year is not a place to send paid traffic. If the click should hit the PDP, it hits the PDP.
This sits next to Sponsored Products, not inside one blended campaign. Harvest still happens. Negatives still ship. New-to-brand is a readout, not the only scoreboard.
Who this is for
Brand Registry sellers who already convert on Sponsored Products and now need the headline slot, video, and Store traffic without a vanity ROAS story.
Who it is not for
Catalogs without Brand Registry — Amazon will not let you run Sponsored Brands. Also not a video production studio.
How the work actually runs
01
Audit formats
Headline, collection, video, destinations. Pause anything sending paid clicks into a dead Store.
02
Split the auction
SB gets its own campaigns and budget cap. It does not hide inside SP.
03
Harvest
SB search terms get the same promote-or-kill rules as Sponsored Products.
04
Weekly desk
Placement, video views, new-to-brand, and whether the destination earned the click.
What is in the workstream
- Headline, collection, and video campaign split
- Keyword and product targeting for SB
- Store vs PDP destination rules
- Search-term harvest on Sponsored Brands
- Video view and click readouts
- Brand Registry creative-policy check
- Budget cap so SB cannot starve SP
- Weekly log of format, placement, and destination
Week one
I see which SB formats are live, where they send the click (Store vs PDP), and whether video is paying for views that never shop. Weak destinations get paused before we raise bids.
Every week after
Search-term harvest on SB, placement notes (top-of-search vs rest), video view-through vs click, and a kill rule when the Store or listing cannot convert the click.
FAQ
Is this included in Amazon PPC Management?
Sponsored Products is the core of PPC management. Sponsored Brands and video can run inside that desk or as this workstream when the brand layer needs its own budget and log.
Do I need Brand Registry?
Yes. Amazon requires Brand Registry for Sponsored Brands, video, and Stores. Without it, we run Sponsored Products and listing work first.
Do you produce the video?
I brief what the ad has to show and where the click goes. I do not run a film studio. If the file fails Amazon’s creative policy, we do not force it live.
Should video always run?
No. Video is a different auction. If views never become PDP sessions that convert, we cut it. Awareness without a destination is a tax.
This workstream on the free review
You do not need to hire it to find out if it belongs on the account. Send the public store link. I tell you whether this lever is leaking, whether I am the person to run it, and what week one would be.
Whether this desk is a fit
If I cannot show the leaks, I decline. You are not added to a roster. A “no” is a complete answer, not a follow-up sequence.
What week one would be
Harvest, defense, listing pass, or “not yet.” Named in writing — not a 40-slide deck and a 12-month PDF.
Capacity is limited because I work the accounts myself. The review is how we decide if this workstream belongs on yours.
Request a free reviewRelated workstreams
Amazon PPC Management
Daily bid, budget, and search-term control across Sponsored Products, Brands, and Display.
A+ Content & Brand Stores
Premium A+, Brand Story, and Store modules that support both conversion and the shopping assistant.
Brand Defense
Protect branded keywords and your own listings from conquesting and hijackers.
Listing Images & CTR
Main image, secondary stack, and infographic briefs written to win the click Search Query Performance says you are losing.