The leaks I can see from the public listing
Title, bullets, A+, reviews, brand defense, and obvious ad-real-estate problems. Storefront URL only — no Seller Central login until we agree to work.
Services · Grow
Amazon PPC Management
Stop paying Amazon to learn the same lesson twice.
Best fit: brands already spending on ads
Weekly
Search-term harvest, not a quarterly purge
Exact
Every converter gets a campaign of its own
4 min
Change log a founder can actually read
I run the account like an operator, not a report factory. Exact campaigns hold converting terms. Broad and auto exist only to discover. Negatives ship every week — not in a quarterly “cleanup.”
You get me, not a shared junior. Every material bid change has a reason. Scale is allowed only where contribution still holds. If a hero ASIN is buying traffic into a weak listing, we fix the listing instead of raising the bid.
Sponsored Products is the core. Sponsored Brands and Display get budget when the brand layer and the detail page can actually convert them — not because a package said “full funnel.”
Who this is for
FBA brands already spending on Sponsored ads who can feel the leak — ACOS up, rank flat, and no written log of what actually changed this week.
Who it is not for
Brands that want a dashboard login and no operator. Or accounts that have never advertised and want a miracle launch with a $200 budget.
How the work actually runs
01
Waste map
Read search terms, structure, and hero ASINs by hand. Pause spend that has never sold. Name the leaks in plain English.
02
Rebuild
Discovery campaigns exist to find queries. Exact campaigns exist to scale them. Mixing the two in one campaign is how accounts stall.
03
Floor
Each hero ASIN gets a contribution floor. Bids can rise only while the floor holds. Vanity ROAS is not the target.
04
Weekly desk
Harvest, negate, pace, log. Same rhythm every week so you always know what changed and why.
What is in the workstream
- Sponsored Products, Brands, and Display
- Search-term harvest every week
- Negative keyword architecture
- Bid + budget pacing against a margin floor
- Exact-match homes for converters
- Auto/broad kept on a discovery leash
- Weekly written change log
- Hero-ASIN ACOS and rank watch
Week one
I map waste, split discovery from exact, freeze anything that has spent without a sale, and put converting terms in a campaign of their own. You get the first change log at the end of week one.
Every week after
Search-term harvest and negatives, bid moves against a margin floor per ASIN, budget pacing, and a written change log you can read in four minutes.
On this workstream’s desk
Named seats, not a logo wall. Each page says the job, the rail, and what still has to happen in Seller Central or the Ads Console.
Helium 10
H10, Cerebro, MagnetReverse-ASIN and seed-keyword research (Cerebro, including Magnet) so listings and exact campaigns start from real demand — then the search-term report decides.
Jungle Scout
JS, Keyword ScoutKeyword Scout, product database, and sales estimates as a second research lens — especially when Helium 10 and Jungle Scout disagree on volume.
Jungle Scout Cobalt
Cobalt, JS CobaltEnterprise Amazon intelligence plus ad automation: Seller Central, Vendor Central, and Ads in one layer — used when a catalog is too large for a spreadsheet harvest.
Xnurta
Xnurta AI Actions, AMC HubSponsored ads, DSP, and AMC in one execution layer — AI actions for bids, harvest, and pacing, with the operator still owning strategy and kill rules.
Teikametrics
Flywheel, Teikametrics ARIGoal-based Amazon ads automation that can ingest COGS and inventory — used when the target is contribution, not a folklore ACOS.
Sellerboard
SellerBoardTrue P&L after COGS, Amazon fees, ads, and reimbursements — the number that sets the bid ceiling, not the Ads Console ACOS tile.
FAQ
Do you take over Seller Central ads, or just advise?
I work in the account. Advice-only is a call. Management is daily control of bids, budgets, and search terms.
Which ad types are included?
Sponsored Products is the core. Sponsored Brands and video can ride inside this desk or as their own workstream. Sponsored Display is the CPC remarketing/product-targeting layer — not DSP. DSP and Streaming TV stay a separate workstream.
How soon will ACOS move?
Waste usually drops in the first two weeks because we stop buying junk. Rank and a stable ACOS take a full harvest cycle — typically a few weeks of clean data, not a 48-hour miracle.
Will you share a live dashboard?
You get a weekly readout and the change log. Seller Central is still yours. Helium 10, Jungle Scout, Sellerboard, or a BI login can sit behind that letter — they are not the product. See the operator stack.
Do I need to sign a long contract?
No. Month to month. If the work is not moving wasted spend, ACOS, or rank, you should not be stuck in a 12-month PDF.
This workstream on the free review
You do not need to hire it to find out if it belongs on the account. Send the public store link. I tell you whether this lever is leaking, whether I am the person to run it, and what week one would be.
Whether this desk is a fit
If I cannot show the leaks, I decline. You are not added to a roster. A “no” is a complete answer, not a follow-up sequence.
What week one would be
Harvest, defense, listing pass, or “not yet.” Named in writing — not a 40-slide deck and a 12-month PDF.
Capacity is limited because I work the accounts myself. The review is how we decide if this workstream belongs on yours.
Request a free reviewRelated workstreams
Keyword Intelligence
Find the converting queries hiding in auto and broad — then promote or kill them on a schedule.
Sponsored Brands & Video
Headline, collection, and video ads that earn the search bar — without torching the Sponsored Products ACOS.
Brand Defense
Protect branded keywords and your own listings from conquesting and hijackers.
Budget Pacing & Dayparting
Spend the budget when the ASIN converts, not when Amazon wants the click.