Results · Keyword harvest
Supplements brand: $11k / month of wasted spend cut
Three prior agencies called the category expensive. The real problem was one-campaign-does-everything structure.
HealthCategory
$7.8M / yearBrand scale
First 60 daysWindow
$11k / moWaste removed
$11k
Monthly waste cut
Exact
Home for every converter
Weekly
Founder readout
The challenge
- Single-keyword discipline did not exist — converting terms sat next to junk in the same campaign.
- CPCs were rising, so the previous team raised bids instead of cutting the terms that never converted.
- The founder had been told “the market is competitive” as a substitute for a plan.
The approach
- Split the account into discovery vs exact. Discovery exists to find queries. Exact exists to scale them.
- Built negative architecture so losers could not crawl back into spend.
- Reported waste and harvest as two tables, not a blended ACOS that hides the leak.
Expensive categories still have cheap wasted spend. If you do not read the search-term report, you will keep paying Amazon to learn the same lesson.
If this looks like your account, send the store link. I will tell you whether the same work applies.
Request a review