The leaks I can see from the public listing
Title, bullets, A+, reviews, brand defense, and obvious ad-real-estate problems. Storefront URL only — no Seller Central login until we agree to work.
Services · Pełne biurko
International Expansion
A translated title is not a European account.
Best fit: US catalogs with stock or a plan for UK/EU that are about to paste US campaigns into a new console
Go / no
We do not buy traffic into a marketplace that cannot fulfill
Local
Queries and copy in that country’s language
Split
UK/EU ACOS never hides inside the US number
International is a launch, not a checkbox. Language, search behavior, VAT in the price, and FBA placement all change the floor. I will not copy US exact campaigns into .co.uk and call it expansion.
Each marketplace gets its own harvest and its own log. Blended ACOS across US and EU is how bad news hides.
Compliance (VAT, EPR, GPSR documents) is yours or your accountant’s. I will halt ads if the listing is not actually allowed to sell. I will not pretend to be a tax desk.
Who this is for
Brands live on Amazon US who want UK or EU as a real desk — listings, fees, and ads — not a cloned campaign file.
Who it is not for
I do not file VAT, EORI, or IOSS. I do not book EU freight. I run the Amazon ads and listing plan once you can legally sell there.
How the work actually runs
01
Fit check
Live listing, in-region inventory, legal right to sell. Not-yet is a valid week-one answer.
02
Localize
Title, bullets, backend, A+ where Brand Registry allows. American English is not UK SEO.
03
Build ads
New structure. New harvest. New floor after local fees.
04
Separate log
That marketplace gets its own note. We do not average it with US.
What is in the workstream
- Go / not-yet on UK or EU (listing live, in-region stock)
- Localized title, bullets, and search terms
- Separate campaign structure — no US clone
- Fee-aware break-even ACOS in that marketplace
- Harvest in local query language
- Marketplace ACOS not blended with US
- Defense on brand terms in that store
- No VAT filing, no freight booking
Week one
I check whether the listing is actually live in the target marketplace, whether FBA is in-region, and whether anyone pasted US exact-match into UK. You get a go / not-yet before we spend.
Every week after
UK/EU search-term harvest in the local language, bid floors after local fees, and a log that does not blend US ACOS with EU ACOS.
FAQ
Do you handle VAT and EORI?
No. That is your accountant or a VAT agent. I will not run ads in a marketplace where you cannot invoice legally.
Amazon.ca and AU too?
Same method if the listing is live and stock is in-region. UK/EU is the usual first expansion from US. Say so on the review.
Can you translate A+?
I write marketplace copy. For regulated claims I want a native reviewer. Machine-only A+ is how listings get policy flags.
Is this full account management?
It can sit inside full desk or as a standalone expansion. It is never “duplicate the US campaign.”
This workstream on the free review
You do not need to hire it to find out if it belongs on the account. Send the public store link. I tell you whether this lever is leaking, whether I am the person to run it, and what week one would be.
Whether this desk is a fit
If I cannot show the leaks, I decline. You are not added to a roster. A “no” is a complete answer, not a follow-up sequence.
What week one would be
Harvest, defense, listing pass, or “not yet.” Named in writing — not a 40-slide deck and a 12-month PDF.
Capacity is limited because I work the accounts myself. The review is how we decide if this workstream belongs on yours.
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