The leaks I can see from the public listing
Title, bullets, A+, reviews, brand defense, and obvious ad-real-estate problems. Storefront URL only — no Seller Central login until we agree to work.
Services · Croître
Competitor Conquest
Conquesting without a conversion edge is just expensive spite.
Best fit: you actually win the click on price, reviews, or use case
Shortlist
Only rivals your listing can actually beat
Cap
Conquest never steals the core search budget
Kill
Targets that do not convert get cut, not “optimized forever”
I only conquest where your listing wins the click. Everything else is a vanity impression.
Category targeting is a test with a cap, not a firehose. Brand-safe exclusions keep you off pages you should not be on.
Defense of your own listings is a different workstream. Conquest is offense with a conversion edge — or it does not run.
Who this is for
Brands that beat a named rival on price, reviews, or a clearer use case and want that traffic — not brands trying to bully a better page.
Who it is not for
A weaker listing attacking a category leader. We will not buy that traffic. That is how ACOS explodes.
How the work actually runs
01
Edge
Price, reviews, use case, or image. If we cannot name the edge, we do not target the ASIN.
02
Isolate
Own campaigns, own budget. Conquest should never hide inside a blended search campaign.
03
Rule
Win/loss in writing. ACOS or CVR breaks the rule — the target dies.
04
Review
Weekly. New rivals in, dead ones out. Offense is a list, not a personality.
What is in the workstream
- ASIN targeting shortlists
- Win/loss rules per target
- Category conquest tests with caps
- Brand-safe exclusions
- Budget isolation from core search
- Kill rules when CVR or ACOS breaks
- Notes on why we will not attack a stronger page
- Weekly readout separate from brand defense
Week one
Pick the rivals you actually beat. Build ASIN targeting with tight budgets. Write the win/loss rule so we know when to stop.
Every week after
A short ASIN list, win/loss rules, exclusions for brand-safe gaps, and a kill switch when a target stops converting.
On this workstream’s desk
Named seats, not a logo wall. Each page says the job, the rail, and what still has to happen in Seller Central or the Ads Console.
Helium 10
H10, Cerebro, MagnetReverse-ASIN and seed-keyword research (Cerebro, including Magnet) so listings and exact campaigns start from real demand — then the search-term report decides.
Jungle Scout
JS, Keyword ScoutKeyword Scout, product database, and sales estimates as a second research lens — especially when Helium 10 and Jungle Scout disagree on volume.
Jungle Scout Cobalt
Cobalt, JS CobaltEnterprise Amazon intelligence plus ad automation: Seller Central, Vendor Central, and Ads in one layer — used when a catalog is too large for a spreadsheet harvest.
FAQ
Will you attack every competitor?
No. If their listing converts better, we do not buy that traffic.
Is this the same as brand defense?
Opposite direction. Defense holds your page. Conquest visits theirs — only when you win.
What about targeting their brand keywords?
Sometimes, if you can convert that shopper honestly. Often it is a trap. We decide per rival, not as a default.
How big is the budget?
A test cap. If conquest cannot prove itself without stealing search dollars, it stays small or it stays off.
This workstream on the free review
You do not need to hire it to find out if it belongs on the account. Send the public store link. I tell you whether this lever is leaking, whether I am the person to run it, and what week one would be.
Whether this desk is a fit
If I cannot show the leaks, I decline. You are not added to a roster. A “no” is a complete answer, not a follow-up sequence.
What week one would be
Harvest, defense, listing pass, or “not yet.” Named in writing — not a 40-slide deck and a 12-month PDF.
Capacity is limited because I work the accounts myself. The review is how we decide if this workstream belongs on yours.
Request a free reviewRelated workstreams
Brand Defense
Défendre les termes de marque et les fiches contre conquesting et hijacking.
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Listing SEO
Titre, puces et backend qui portent les requêtes payantes — pas seulement le volume.
Amazon PPC Management
Contrôle quotidien des enchères, budgets et search terms sur Sponsored Products, Brands et Display.