The leaks I can see from the public listing
Title, bullets, A+, reviews, brand defense, and obvious ad-real-estate problems. Storefront URL only — no Seller Central login until we agree to work.
Services · Croître
Amazon Marketing Cloud
DSP without AMC is a CPM story. AMC is how you see whether it touched an order.
Best fit: brands already in Amazon DSP (or heavy Sponsored + DSP) who cannot answer overlap or new-to-brand
Overlap
DSP and Sponsored stop double-counting the same shopper
NTB
New-to-brand is a query, not a DSP screenshot
Activate
Audiences ship to DSP/Sponsored or we do not build them
Amazon Marketing Cloud is a clean room: you query aggregated, privacy-thresholded events across Ads signals. It is how DSP, Streaming TV, and Sponsored stop being separate religions. It is not a replacement for the ads console, and it is not Amazon Attribution’s 14-day tag.
The useful first queries are boring: how much DSP reach already sits in Sponsored Products, new-to-brand on the DSP flight, and whether a path that started on Streaming TV reached a detail page. Custom audiences come after those answers — then we activate them in DSP or Sponsored, not in a slide.
AMC is listed as no-cost for eligible advertisers (UI and API). Access still has to exist. I will not sell a six-month “analytics transformation.” I will run the queries that change this week’s flight or say we do not have the instance yet.
Who this is for
Advertisers with DSP or Sponsored access who need event-level, privacy-safe queries — overlap, NTB, path-to-purchase, custom audiences — in the weekly plan.
Who it is not for
A first $500 test of Sponsored Products. AMC is measurement for a funnel that already spends. Also not a data-science retainer that never changes a bid.
How the work actually runs
01
Access
Instance exists, or we stop and get it. No shadow SQL.
02
Three queries
Overlap, NTB, pathing on the flights that are actually spending.
03
Decide
Cut duplicate reach, keep the path that reaches DPV, or kill the flight.
04
Activate
One custom audience if it has a home in DSP or Sponsored. Otherwise none.
What is in the workstream
- AMC access / instance check
- DSP ∩ Sponsored overlap
- New-to-brand on DSP and Streaming TV flights
- Path-to-purchase on hero ASINs
- Custom audience build only when we will activate it
- Weekly query note in the same log as DSP
- No fake MTA — thresholds and clean-room limits named
- Handoff to DSP or Sponsored, not a graveyard of notebooks
Week one
Access check (DSP and/or Sponsored AMC). If there is no instance, the finding is “get access,” not a fake dashboard. If there is, I run overlap and NTB on the live flights so week one has a number.
Every week after
A short query list: DSP ∩ Sponsored overlap, NTB on the DSP flight, pathing on heroes, one audience refresh if we are activating. Insights go in the same log as the DSP flight — or they do not matter.
On this workstream’s desk
Named seats, not a logo wall. Each page says the job, the rail, and what still has to happen in Seller Central or the Ads Console.
Xnurta
Xnurta AI Actions, AMC HubSponsored ads, DSP, and AMC in one execution layer — AI actions for bids, harvest, and pacing, with the operator still owning strategy and kill rules.
Jungle Scout Cobalt
Cobalt, JS CobaltEnterprise Amazon intelligence plus ad automation: Seller Central, Vendor Central, and Ads in one layer — used when a catalog is too large for a spreadsheet harvest.
Kimi
Kimi K2, MoonshotA second long-context pass on large Amazon exports and competing drafts — used when one model should not be the only reader of a 40,000-row file.
FAQ
Is AMC the same as Amazon Attribution?
No. Attribution is a tagged 14-day view of off-Amazon URLs. AMC is a clean room across Amazon Ads events. They answer different questions. Most brands need Attribution first, AMC when DSP is live.
Do I need DSP to use AMC?
DSP advertisers are the usual path. Sponsored Ads also has self-service AMC access for eligible accounts. If you have neither, we do not pretend.
Will you write custom SQL forever?
No. A short recurring query list that changes the flight. A science project with no bid change is not this desk.
Is this included in Amazon DSP?
DSP can run without AMC — that is the problem. Measurement that actually names overlap and NTB is this workstream, or it is named inside full desk when we are already in the instance.
This workstream on the free review
You do not need to hire it to find out if it belongs on the account. Send the public store link. I tell you whether this lever is leaking, whether I am the person to run it, and what week one would be.
Whether this desk is a fit
If I cannot show the leaks, I decline. You are not added to a roster. A “no” is a complete answer, not a follow-up sequence.
What week one would be
Harvest, defense, listing pass, or “not yet.” Named in writing — not a 40-slide deck and a 12-month PDF.
Capacity is limited because I work the accounts myself. The review is how we decide if this workstream belongs on yours.
Request a free reviewRelated workstreams
Amazon DSP
Programmatic display, video, audio, and Streaming TV on Amazon audiences — self-serve CPM, gated until Sponsored Products actually converts.
Amazon Attribution
Tag off-Amazon traffic — Google, Meta, email, influencer — so DSP and external spend stop guessing which click sold the ASIN.
Amazon PPC Management
Contrôle quotidien des enchères, budgets et search terms sur Sponsored Products, Brands et Display.
Reporting
Weekly numbers a founder can read: what changed, why, and what happens next.