The leaks I can see from the public listing
Title, bullets, A+, reviews, brand defense, and obvious ad-real-estate problems. Storefront URL only — no Seller Central login until we agree to work.
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A+ Content & Stores
A+ is not decoration. It is a knowledge source.
Best fit: Brand Registry catalogs with pretty, silent A+
Answers
Every module earns its slot with a question it closes
Store
IA that routes shoppers, not a brochure
Assist
Content the shopping assistant can actually use
Alexa for Shopping and human shoppers both read A+. Modules should answer comparison and use-case questions, not just look expensive.
The Store is the same job at catalog scale: a path from ad or search to the right ASIN, with the same claims the ads already paid for.
Pretty and silent is worse than ugly and clear. We write for answers first, then design.
Who this is for
Brand-registered catalogs whose Store and A+ are a mood board instead of a conversion asset.
Who it is not for
Sellers without Brand Registry who need A+ tomorrow. We start with listing fields the assistant already reads, then register.
How the work actually runs
01
Questions
Mine reviews and Q&A. Those are the modules. Everything else is decoration.
02
Wire
What each A+ block and Store tile must say. Design comes after the words are true.
03
Build
Copy + layout notes. You or a designer produce assets. I QA against the brief.
04
Align
Ads, title, A+, Store — one set of claims. No surprises on the detail page.
What is in the workstream
- A+ / Premium A+ module plan
- Brand Story narrative
- Store information architecture
- Comparison and use-case modules
- Claim consistency with ads and listings
- Copy decks a designer can build from
- QA against live modules after publish
- Refresh when reviews or ads change the questions
Week one
Audit current A+/Store. Map unanswered review questions to modules. Deliver a wire of what each module must say before anyone opens Photoshop.
Every week after
Modules that answer review questions. Store IA that matches ads. Claims kept consistent with titles, bullets, and PPC.
FAQ
Do I need Brand Registry?
For A+ and Stores, yes. If you are not registered yet, we start with the listing fields the assistant already reads.
Do you produce the images?
I spec them. Production can be you, your designer, or a scoped add-on. The brief is the product so assets do not drift.
Premium A+ or standard?
Whichever your brand status and the questions need. Premium is not automatically better if the copy is still empty.
How often do we refresh?
When reviews, competitors, or ads change the questions. Not a monthly redesign for its own sake.
This workstream on the free review
You do not need to hire it to find out if it belongs on the account. Send the public store link. I tell you whether this lever is leaking, whether I am the person to run it, and what week one would be.
Whether this desk is a fit
If I cannot show the leaks, I decline. You are not added to a roster. A “no” is a complete answer, not a follow-up sequence.
What week one would be
Harvest, defense, listing pass, or “not yet.” Named in writing — not a 40-slide deck and a 12-month PDF.
Capacity is limited because I work the accounts myself. The review is how we decide if this workstream belongs on yours.
Request a free reviewRelated workstreams
Listing SEO
Título, bullets e backend que sustentam queries pagas — não só volume.
Listing Images
Main image, secondary stack, and infographic briefs written to win the click Search Query Performance says you are losing.
Sponsored Brands & Video
Headline, collection, and video ads that earn the search bar — without torching the Sponsored Products ACOS.
Brand Defense
Defenda termos de marca e anúncios contra conquesting e hijacking.