Q4 2026: Peak storage starts 1 Oct. Peak fulfillment 15 Oct–14 Jan. Recalculate break-even ACOS before you raise bids. Operator calendar · Calculators

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Inventory & IPI

The best keyword in the account is useless if FBA is empty.

Best fit: FBA brands whose ads outrun inbound — or whose IPI is drifting toward a storage limit

Cover Heroes are not scaled into a stockout
IPI A weekly number, not a surprise storage limit
Q4 Two fee clocks sit on the same plan as bids

Full-service agencies list “inventory management” and mean a team that tickets FBA. This desk means: ads do not outrun cover, excess does not sit through peak storage unexamined, and IPI is a weekly number next to ACOS.

Q4 2026 has two clocks — peak storage from 1 October through December, peak fulfillment 15 October 2026–14 January 2027. Restock decisions and bid caps have to see both. I will not invent FBA rate cards; live fees live in Seller Central.

Stranded inventory is a catalog-plus-ops bug. It belongs here because it quietly taxes IPI while ads keep spending.

Who this is for

FBA sellers who want restock and IPI in the same weekly plan as bids — not a 3PL login and a hope.

Who it is not for

I do not purchase inventory, book freight, or run a warehouse. I pace the account so ads, inbound dates, and IPI stop fighting.

How the work actually runs

01

Map cover

Hero ASINs, inbound, stranded. What would break if we scaled tomorrow.

02

Cap bids

If cover cannot support the plan, the bid cap is the plan — not “order more” as a slogan.

03

IPI

Trend, excess, aged. Dogs do not get restocked because a dashboard said “keep in stock.”

04

Calendar

Peak storage and peak fulfillment next to the promo calendar. Same desk.

What is in the workstream

  • Days-of-cover watch on hero ASINs
  • Bid caps when inbound cannot support scale
  • IPI trend in the weekly log
  • Stranded inventory flags
  • Q4 storage vs fulfillment calendar vs bids
  • Excess notes on dogs that should not restock
  • Launch ASINs: do not advertise empty
  • No freight booking, no inventory purchasing

Week one

I map hero ASINs: days of cover, inbound in flight, stranded, IPI. Anything we would have scaled into a stockout gets a bid cap in week one.

Every week after

Weeks of cover on heroes, stranded watch, IPI trend, and bid caps on anything that cannot hold stock through the next inbound. Peak storage and peak fulfillment dates sit on the same calendar.

FAQ

Do you place FBA inbound shipments?

I tell you what has to land and by when. I do not book the freight or buy the units. That is your ops or 3PL.

What is IPI?

Inventory Performance Index. Below Amazon’s threshold they limit storage. It is a weekly desk number here, not a once-a-quarter panic.

Do you handle reimbursements for lost FBA inventory?

Inbound shipped-vs-received, FC lost/damaged, and related claim windows sit on the shipment-discrepancies workstream. IPI pacing does not file those cases — it stops ads from scaling into empty bins.

How does this change PPC?

If the hero cannot hold stock, we do not raise bids. Ranking into a stockout is how you donate the keyword to a rival.

This workstream on the free review

You do not need to hire it to find out if it belongs on the account. Send the public store link. I tell you whether this lever is leaking, whether I am the person to run it, and what week one would be.

01

The leaks I can see from the public listing

Title, bullets, A+, reviews, brand defense, and obvious ad-real-estate problems. Storefront URL only — no Seller Central login until we agree to work.

02

Whether this desk is a fit

If I cannot show the leaks, I decline. You are not added to a roster. A “no” is a complete answer, not a follow-up sequence.

03

What week one would be

Harvest, defense, listing pass, or “not yet.” Named in writing — not a 40-slide deck and a 12-month PDF.

Request a free review

Capacity is limited because I work the accounts myself. The review is how we decide if this workstream belongs on yours.

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